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Assigned company: Food processing industry

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Assigned company: Food processing industry. Types of products: Canned, smoked, freeze dried and cured food products, processed meats, fruits, seafood, dairy products, grains. Does not include bulk products like coffee beans or tea leaves.

Assigned Country: Ghana

Tasks:

You will be assigned a country and a business/industry by the end of Session 1.

You are in the New Business Team of a US based company in (your assigned) business/industry. Your company has been successfully manufacturing and marketing your products in the USA and will be expanding its business to ________________("your assigned country"). Your company is setting aside up to US$50 million in the year’s budget for this Opportunity and is primarily interested in making good returns on its global business in the long term. Your Report will contain your analysis and conclusion of whether to conduct business via exporting from the US or engaging in FDI in your assigned business/industry sector in your assigned country., you will conduct research on your assigned country and your business/industry and prepare an analysis of any factors that might be relevant to doing business either by investing in a production facility in your assigned country or exporting your product from the US to a local firm in that country.

To do this, you will need to search credible sources for relevant data,, statistics and other information relating to your assigned country and your business/industry such as:

• geographic location, main cities, climate, population, demographic trends;
• economic indicators, brief details of political and economic systems;
• availability of relevant resources, materials, communication, transportation and logistics issues;
• main products, businesses, main trading partners, main business or industry groups in your assigned country;
• potential customers, target market, market size of your business/industry in your assigned country;
• risk factors and risk assessment of the location;
• language, ethnic origins, religion, culture, ethical issues/dilemmas;
• your company’s main competitors and or potential local partners in your assigned country.

Your research should target relevant factors from the perspective of a global business manager. For instance, if you are looking at the culture in your assigned country, you might consider researching both the culture of the people in the country as well as local business practices and advise on how this might impact any plans for doing business there.