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Imagine you are the manager of a team of sales people who send a lot of email to international groups

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Imagine you are the manager of a team of sales people who send a lot of email to international groups. Draft a memo (see p.101 for an example) to your team describing the specific ways they can adjust their writing style to be more effective with a global audience.

Writer's Checklist: Writing International Correspondence Observe the guidelines for courtesy, such as those in the Writer's Checklist: Using Tone to Build Goodwill on page 79. Write clear and complete sentences: Unusual word order or rambling sentences will frustrate and con- fuse readers. See garbled sentences (Tab 10). Avoid an overly simplified style that may offend or any affectation (Tab 10) that may confuse the reader. See also English as a second language (Tab 11). Avoid humor, irony, and sarcasm; they are easily misunderstood outside their cultural context (Tab 1). Do not use idioms, jargon, slang expressions, unusual figures of speech, or allusions to events or attitudes particular to life in the United States. See Tab 10, "Style and Clarity." Consider whether necessary technical terminology can be found in abbreviated English-language dictionaries; if it cannot, carefully define such terminology. Do not use contractions or abbreviations that may not be clear to international readers. Avoid inappropriate informality, such as using first names too quickly. Write out dates (Tab 12), whether in the month- day-year style (June 11, 2017 not 6/11/17) used in ) the United States or the day-month-year style (11 June 2017 not 11/6/17) used in many other parts of the world. Specify time zones or refer to international standards, such as Greenwich Mean Time (GMT) or Universal Time Coordinated (UTC). Use international measurement standards, such as the metric system (18°C, 14 cm, 45 kg) where possible. Consult local laws concerning e-mail to ensure that you are in compliance with those regulations. Many countries have different regulations for business e-mail correspondence, particularly marketing messages. For example, some countries require businesses to have an individual's express consent before sending that person any e-mail messages. Ask someone from your intended audience's culture or with appropriate expertise to review your draft before you complete your final proofreading (Tab 1).