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For Milestone One, submit a draft of your business problem and literature review

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For Milestone One, submit a draft of your business problem and literature review. Using the problem you identified in your Module One journal and the feedback you received, describe the research problem including the context in which it exists. Using the problem statement, describe the stakeholders and research objective. Based on the research objective, develop a research question that clearly and concisely articulates in one sentence the purpose of the study. Consider the key real or potential ethical issues or challenges of the study.

QSO 500 Milestone One Guidelines and Rubric Overview: In this final project, you will create a research report based on the application of action research processes for developing problem solving strategies. In designing the report, you will follow the best practices for ethical research. You will utilize the research process to inform decisions in your professional life and as a framework for approaching research projects in other courses in your program. The final product will be a comprehensive research report using the five-step research process (identify the problem; understand the theoretical framework of the problem; design the research study; collect, explain, and analyze the data; report the results; and make conclusions and recommendations). For Milestone One, submit a draft of your business problem and literature review. Using the problem you identified in your Module One journal and the feedback you received, describe the research problem including the context in which it exists. Using the problem statement, describe the stakeholders and research objective. Based on the research objective, develop a research question that clearly and concisely articulates in one sentence the purpose of the study. Consider the key real or potential ethical issues or challenges of the study. After describing your business problem and research question, prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peerreviewed journals. Other quality sources can be professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources. Prompt: Refer to the given case study Maruti Suzuki India: Defending Market Leadership in the A-Segment and select a data-driven business problem that can be addressed using action research to be the basis for your research report. Prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peer-reviewed journals. Other quality sources can be from professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources. Specifically the following critical elements must be addressed: Business Problem: Refer to the given case study and select a data-driven business problem that can be addressed using action research to be the basis for your research report. A. Describe the research problem, including the context in which it exists. In other words, what caused or precipitated this problem? What has already been done to address it? B. Describe the key stakeholders (or potential stakeholders) of your business problem. In other words, who are the people who have the most to gain or lose from a decision? C. Explain the research objective. How would it benefit the stakeholder to know the results? D. Develop a research question based on the research objective that clearly and concisely articulates in one sentence the purpose of the study. E. Discuss the key real or potential ethical issues or challenges of the study. Consider the following: How will data be collected and protected? How will human subjects be used, treated, and protected? Literature Review: A. Explain the theories that best ground your organizational problem. Support your explanation with specific examples. These theories might be management, behavioral, social, and/or business related. B. Discuss the bias and limitations present in the relevant literature and the potential impact these may have on your research. C. Summarize at least one other research study that has faced this challenge that could potentially be replicated and applied to your research study. D. From the literature, analyze at least one other organization that has faced similar problems, explaining what they have done to address the problem. Rubric Guidelines for Submission: Your milestone must be submitted as a 5- to 6-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least seven sources cited in APA format. Critical Elements Business Problem: Research Problem Proficient (100%) Describes the research problem, including the context in which it exists Business Problem: Stakeholders Describes all key stakeholders of the business problem Business Problem: Research Objective Explains the research objective, including how this research would benefit the stakeholder Business Problem: Research Question Develops a research question based on the research objective that clearly and concisely articulates in one sentence the purpose of the study Needs Improvement (75%) Describes the research problem, but description is cursory or does not include the context in which the problem exists Describes the stakeholders of the business problem, but description is cursory or neglects to address all key stakeholders Explains the research objective, but explanation is cursory or does not show how this research would benefit the stakeholder Develops a research question based on the research objective, but it does not clearly or concisely articulate in one sentence the purpose of the study Not Evident (0%) Does not describe the research problem Value 9 Does not describe the stakeholders of the business problem 9 Does not explain the research objective 9 Does not develop a research question based on the research objective 9 Business Problem: Ethical Issues Discusses all key real or potential ethical issues or challenges of the study Literature Review: Theories Explains the theories that best ground the organizational problem with support from specific examples Literature Review: Bias and Limitations Discusses the bias and limitations present in the relevant literature, including the potential impact on research Literature Review: Other Research Study Summarizes another research study that has faced this challenge that could potentially be replicated and applied to your research study Literature Review: Other Organization Analyzes another organization that has faced similar problems, including an explanation of what was done to address the problem Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Discusses real or potential ethical issues or challenges of the study, but discussion is cursory, contains issues of clarity, or neglects to address key ethical issues Explains the theories that best ground the organizational problem, but explanation is cursory or not supported with specific examples Discusses the bias and limitations present in the relevant literature, but discussion contains issues of clarity or does not address the potential impact on research Summarizes another research study that has faced this challenge that could potentially be replicated and applied to your research study, but summary is cursory or contains inaccuracies Analyzes another organization that has faced similar problems, but analysis is cursory or does not explain what was done to address the problem Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Does not discuss real or potential ethical issues or challenges of the study 12 Does not explain the theories that best ground the organizational problem 12 Does not discuss the bias and limitations present in the relevant literature 12 Does not summarize another research study that has faced this challenge that could potentially be replicated 12 Does not analyze another organization that has faced similar problems 12 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 4 Total 100% QSO 500 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a research report. Problem solving is the heart blood of any organization. In today’s world, data metrics are used extensively for accountability and performance measures. These demands require a specialized form of problem solving, but there are many ways to approach data-driven problem-solving. Using action research is a very powerful tool for identifying, analyzing, and explaining problems by using the evidence from the data analysis to guide decisions. In this final project, you will create a research report based on the application of action research processes for developing problem solving strategies. In designing the report, you will follow the best practices for ethical research. You will utilize the research process to inform decisions in your professional life and as a framework for approaching research projects in other courses in your program. The final product will be a comprehensive research report using the five-step research process (identify the problem; understand the theoretical framework of the problem; design the research study; collect, explain, and analyze the data; report the results; and make conclusions and recommendations). You will refer to the given case study and choose a research problem that has (or could have) real business or organizational applications. You will explore the theoretical foundation of the problem by integrating information from a variety of quality sources. Then you will apply basic quantitative analysis as a part of this process and use this analysis to propose a recommendation for action. The finished research report will serve as a deliverable to a decision maker as seamless and cogent analysis of the research problem, including the evidence for resolution. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final submission is due in Module Nine. In this assignment you will demonstrate your mastery of the following course outcomes: ? ? ? ? ? Analyze data-driven business problems using action research Determine the theoretical foundation of business problems through the analysis of relevant, quality sources Analyze qualitative and quantitative data using primary and secondary sources to generate meaningful results Apply ethical reasoning that complies with legal and professional standards of practice to the research enterprise Present the findings, conclusions, and recommendations of research studies through the effective integration of written and analytical skills Prompt Create a research report based on your application of action research to research a specific business problem present in the given case study Maruti Suzuki India: Defending Market Leadership in the A-Segment. Specifically, the following critical elements must be addressed in your research report: I. Business Problem: Refer to the given case study and select a data-driven business problem that can be addressed using action research to be the basis for your research report. A. Describe the research problem, including the context in which it exists. In other words, what caused or precipitated this problem? What has already been done to address it? B. Describe the key stakeholders (or potential stakeholders) of your business problem. In other words, who are the people who have the most to gain or lose from a decision? C. Explain the research objective. How would it benefit the stakeholder to know the results? D. Develop a research question based on the research objective that clearly and concisely articulates in one sentence the purpose of the study. E. Discuss the key real or potential ethical issues or challenges of the study. Consider the following: How will data be collected and protected? How will human subjects be used, treated, and protected? II. Literature Review: Prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peer-reviewed journals. Other quality sources can be professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources. A. Explain the theories that best ground your organizational problem. Support your explanation with specific examples. These theories might be management, behavioral, social, and/or business related. B. Discuss the bias and limitations present in the relevant literature and the potential impact these may have on your research. C. Summarize at least one other research study that has faced this challenge that could potentially be replicated and applied to your research study. D. From the literature, analyze at least one other organization that has faced similar problems, explaining what they have done to address the problem. III. Research Design: Explain how you will carry out your research. Remember that your business problem should be able to be addressed using action research. A. Explain the research design and methods you will use, justifying why they are appropriate for your research study. B. Describe the key variables from primary and/or secondary data sources that you will use to analyze your research problem. C. Explain the key dependent and independent variables. In other words, how would the independent variables predict, explain, or prove the dependent variable? D. Explain the key ethical considerations for using these data sources, including how they meet legal and professional standards. IV. Data Analysis: After you have collected your data, analyze it using descriptive and inferential statistics. A. Accurately analyze the data using the appropriate descriptive statistics. B. Construct appropriate tables or graphs to accurately display the results of the data analysis. Include explanations of the meaning of the information presented. C. Accurately analyze the data using the appropriate inferential statistics. Be sure to include the output. D. Explain the meaning of the results of your data analysis in practical terms (e.g., what were the results? What results were expected? What results were unexpected? What results were unsettling?). E. Discuss the ethics of analyzing data to ensure it is fair, objective, and scholarly. What safeguards did you put in place to ensure the integrity of the study? V. Conclusions and Recommendations for Action A. Summarize your research findings succinctly for stakeholders. B. Explain how the research problem can be addressed by incorporating the results from your literature review and data analysis. In other words, what do you now know about your research problem that you did not know or understand before? C. Based on the conclusion, make recommendations to address the research problem that are actionable, feasible, and realistic. D. Recommend appropriate strategies for handling any potential questions and concerns of stakeholders. E. Based on your study, make appropriate recommendations for additional research that would improve the organization’s effectiveness. Milestones Milestone One: Draft of Business Problem and Literature Review In Module Three, you will submit a draft of your business problem and literature review. Using the problem you identified in your Module One journal and the feedback you received, describe the research problem including the context in which it exists. Using the problem statement, describe the stakeholders and research objective. Based on the research objective, develop a research question that clearly and concisely articulates in one sentence the purpose of the study. Consider the key real or potential ethical issues or challenges of the study. After describing your business problem and research question, prepare a comprehensive literature review that carefully and thoughtfully examines the research problem from a scholarly perspective using a minimum of seven quality sources. A minimum of three of the sources must be selected from scholarly, peerreviewed journals. Other quality sources can be professional publications or magazines, internal corporate publications such as annual reports or white papers, or established news sources. This milestone is graded with the Milestone One Rubric. Milestone Two: Draft of Research Design In Module Five, you will submit a draft of your research design. Explain the research design and methods that will be used to address the business problem you identified in Milestone One, justifying why they are appropriate for your research study. To support your research design, describe the methods you will use, the key variables, and ethical considerations involved in using the research design. This milestone is graded with the Milestone Two Rubric. Milestone Three: Draft of Data Analysis and Conclusions and Recommendations for Action In Module Seven, you will submit a draft of your data analysis and conclusions and recommendations for action. Analyze the data provided for your problem using descriptive and inferential statistics. You will explain the meaning of the results of your data analysis in practical terms and consider the ethics of analyzing data to ensure it is fair, objective, and scholarly. Using all of your research and your data analysis, you will develop the concluding section of your research report: conclusions and recommendations for action. This milestone is graded with the Milestone Three Rubric. Final Submission: Research Report In Module Nine, you will submit your research report. It should be a complete, polished artifact containing all of the critical elements of the final project. It should reflect the incorporation of feedback gained throughout the course. This final submission will be graded using the Final Project Rubric. Deliverables Milestone One Two Three Deliverable Draft of Business Problem and Literature Review Draft of Research Design Draft of Data Analysis and Conclusions and Recommendations for Action Final Submission: Research Report Module Due Three Grading Graded separately; Milestone One Rubric Five Graded separately; Milestone Two Rubric Seven Graded separately; Milestone Three Rubric Nine Graded separately; Final Project Rubric Final Project Rubric Guidelines for Submission: Submit an APA-formatted report that is 15–20 pages in length. Critical Elements Business Problem: Research Problem Exemplary (100%) Meets “Proficient” criteria, and research problem is exceptionally clear and contextualized Proficient (90%) Describes the research problem, including the context in which it exists Business Problem: Stakeholders Meets “Proficient” criteria, and description is exceptionally clear and contextualized Describes all key stakeholders of the business problem Needs Improvement (70%) Describes the research problem, but description is cursory or does not include the context in which the problem exists Describes the stakeholders of the business problem, but description is cursory or neglects to address all key stakeholders Not Evident (0%) Does not describe the research problem Does not describe the stakeholders of the business problem Value 3.8 3.8 Business Problem: Research Objective Meets “Proficient” criteria and provides keen insight into how research would benefit the stakeholder Explains the research objective, including how this research would benefit the stakeholder Business Problem: Research Question Meets “Proficient” criteria, and question is exceptionally clear and concise Develops a research question based on the research objective that clearly and concisely articulates in one sentence the purpose of the study Business Problem: Ethical Issues Meets “Proficient” criteria and demonstrates keen insight into the ethical issues present in the study Discusses all key real or potential ethical issues or challenges of the study Literature Review: Theories Meets “Proficient” criteria, and examples make cogent connections between the theories and the organizational problem Meets “Proficient” criteria and is exceptionally insightful about the potential impact the bias and limitations may have on research Explains the theories that best ground the organizational problem with support from specific examples Literature Review: Other Research Study Meets “Proficient” criteria and demonstrates keen insight into how other research studies could inform your research Summarizes another research study that has faced this challenge that could potentially be replicated and applied to your research study Literature Review: Other Organization Meets “Proficient” criteria and makes cogent connections between other organizations and own organization Analyzes another organization that has faced similar problems, including an explanation of what was done to address the problem Literature Review: Bias and Limitations Discusses the bias and limitations present in the relevant literature, including the potential impact on research Explains the research objective, but explanation is cursory or does not show how this research would benefit the stakeholder Develops a research question based on the research objective, but it does not clearly or concisely articulate in one sentence the purpose of the study Discusses real or potential ethical issues or challenges of the study, but discussion is cursory, contains issues of clarity, or neglects to address key ethical issues Explains the theories that best ground the organizational problem, but explanation is cursory or not supported with specific examples Discusses the bias and limitations present in the relevant literature, but discussion contains issues of clarity or does not address the potential impact on research Summarizes another research study that has faced this challenge that could potentially be replicated and applied to your research study, but summary is cursory or contains inaccuracies Analyzes another organization that has faced similar problems, but analysis is cursory or does not explain what was done to address the problem Does not explain the research objective 3.8 Does not develop a research question based on the research objective 3.8 Does not discuss real or potential ethical issues or challenges of the study 6.34 Does not explain the theories that best ground the organizational problem 4.76 Does not discuss the bias and limitations present in the relevant literature 4.76 Does not summarize another research study that has faced this challenge that could potentially be replicated 4.76 Does not analyze another organization that has faced similar problems 4.76 Research Design: Research Design and Methods Meets “Proficient” criteria and demonstrates sophisticated understanding of applying research design and methods Explains the research design and methods that will be used, including justification of why this is appropriate for the study Research Design: Variables Meets “Proficient” criteria and makes cogent connections between the variables and research problem Describes all key variables from the primary/secondary data sources that will be used to analyze the research problem Research Design: Dependent and Independent Variables Meets “Proficient” criteria, and explanation is exceptionally clear and contextualized Explains the dependent and independent variables Research Design: Ethical Considerations Meets “Proficient” criteria and demonstrates a sophisticated understanding of ethical considerations when using data sources Explains the key ethical considerations for using the data sources, including how they meet legal and professional standards Data Analysis: Descriptive Statistics Meets “Proficient” criteria and demonstrates masterful application of descriptive statistics Meets “Proficient” criteria, and explanations demonstrate keen insight into the meaning of the information presented Accurately analyzes the data using appropriate descriptive statistics Data Analysis: Tables or Graphs Constructs appropriate tables or graphs that accurately display the noteworthy variables with explanations of the meaning of the information presented Explains the research design and methods that will be used, but explanation is cursory, contains issues of clarity, or does not justify why this is appropriate for the study Describes the variables from the primary/secondary data sources, but description contains issues of clarity or does not address all key variables Explains the dependent and independent variables, but explanation contains inaccuracies or neglects key variables Explains the ethical considerations for using the data sources, including how they meet legal and professional standards, but explanation is cursory or neglects key ethical considerations Analyzes the data using appropriate descriptive statistics, but analysis is cursory or contains inaccuracies Constructs appropriate tables or graphs to display the results of the data analysis, but some tables or graphs are unclear or contain inaccuracies or lack explanation of the meaning of the information presented Does not explain the research design and methods that will be used 3.8 Does not describe the variables from primary/secondary data sources 4.76 Does not explain the dependent and independent variables 4.76 Does not explain the ethical considerations for using the data sources 6.34 Does not analyze the data using appropriate descriptive statistics 4.76 Does not construct appropriate tables or graphs to display the results of the data analysis 2.72 Data Analysis: Inferential Statistics Meets “Proficient” criteria and demonstrates masterful application of inferential statistics Accurately analyzes the data using appropriate inferential statistics, including the output Data Analysis: Meaning of the Results Meets “Proficient” criteria, and explanation is exceptionally clear and contextualized Explains the meaning of the results of the data analysis in practical terms Data Analysis: Ethics of Analyzing Data Meets “Proficient” criteria, and safeguards put in place demonstrate keen insight into the ethics involved in data analysis Discusses the ethics of analyzing data to ensure it is fair, objective, and scholarly as well as safeguards put in place to ensure the integrity of the study Conclusions and Recommendations for Action: Research Findings Meets “Proficient” criteria, and summary is exceptionally concise and contextualized Summarizes research findings succinctly for stakeholders Conclusions and Recommendations for Action: Research Problem Meets “Proficient” criteria and makes cogent connections between the literature review, data analysis, and research problem Explains how the research problem can be addressed by incorporating results from the literature review and data analysis Conclusions and Recommendations for Action: Recommendations Meets “Proficient” criteria and demonstrates sophisticated understanding of how to address the research problem Conclusions and Recommendations for Action: Questions and Concerns of Stakeholders Meets “Proficient” criteria, and recommendations demonstrate a keen awareness of the intended audience Makes recommendations to address the research problem that are actionable, feasible, and realistic based on the conclusion Recommends appropriate strategies for handling any potential questions and concerns of stakeholders Analyzes the data using appropriate inferential statistics, but analysis is cursory, contains inaccuracies, or does not include the output Explains the meaning of the results of the data analysis, but explanation is cursory, contains inaccuracies, or is not in practical terms Discusses the ethics of analyzing data to ensure it is fair, objective, and scholarly, but discussion is cursory, contains inaccuracies, or does not include safeguards put in place to ensure the integrity of the study Summarizes research findings for stakeholders, but summary is too comprehensive or lacks clarity Does not analyze the data using appropriate inferential statistics 4.76 Does not explain the meaning of the results of the data analysis 2.72 Does not discuss the ethics of analyzing data to ensure it is fair, objective, and scholarly 6.34 Does not summarize research findings for stakeholders 2.72 Explains how the research problem can be addressed by incorporating results from the literature review and data analysis, but explanation is cursory or illogical Makes recommendations to address the research problem, but they are not all actionable, feasible, and/or realistic or based on the conclusion Recommends strategies for handling any potential questions and concerns of stakeholders, but not all recommendations are appropriate Does not explain how the research problem can be addressed 2.72 Does not make recommendations to address the research problem 2.72 Does not recommend strategies for handling any potential questions and concerns of stakeholders 2.72 Conclusions and Recommendations for Action: Additional Research Articulation of Response Meets “Proficient” criteria and demonstrates sophisticated understanding of how additional research would improve the organization’s effectiveness Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Makes appropriate recommendations for additional research that would improve the organization’s effectiveness Submission has no major errors related to citations, grammar, spelling, syntax, or organization Makes recommendations for additional research that would improve the organization’s effectiveness, but not all recommendations are appropriate Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Does not make recommendations for additional research that would improve the organization’s effectiveness 2.72 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 4.86 Total 100% 1 Case Study Review: Maruti Suzuki India Uche Gustke Southern New Hampshire University Dr. Amari 8/1/21 2 Review The automotive industry faces vast competition and a surge in market demand. The article on Maruti Suzuki in India uncovers the rising demand for vehicles in the market (Dhar, Mathur, and Mukherjee, 2015). The research by the company is fascinating since they identified the market segments and specific customer needs. However, competition stood out as the main problem that these companies encounter in the automotive industry. Other issues include customer satisfaction and retention. More so, there is a surge in technological advancements, such as the introduction of electric vehicles. Therefore, the research question for this paper is; What are the main factors that can contribute to strengthening customer relationships and competitive advantage? Currently, there is massive competition in the large cities due to the exposure and ready availability of the customers (Nazir and Shavarebi, 2019). It implies that other companies are reluctant to seek the smaller market in the suburbs due to the intensified costs. However, these market segments comprise of customer who has similarities in preferences. Therefore, the motor company can manufacture certain types of vehicles on large scales to satisfy these customers. Also, it is imperative to involve target marketing techniques to ensure that the information is relevant for the specific market. The organization should introduce a customer service culture that ensures clients satisfaction is the ultimate priority. The culture can involve the specific language and reception the customers should receive once they purchase the products. Also, they should include aftersales services which guide the customer as well as positive reviews. Positive customer experiences are likely to win the customer's satisfaction which will ensure they come back. 3 Further, the company can increase the quality of its products to provide value to the customers. For example, introducing the premium hatch and convenient models can enable the company to win new clients in the target market. Brand image and reputation are integral factors that facilitate sales and market penetration for all organizations. Therefore, Maruti Suzuki should establish a credible brand image that meets the client's needs and preferences. A strong brand image creates trust and loyalty from the customers who transact with the organization. Establishing a lasting brand image and reputation involves trustworthiness, reliability, services, and quality. For instance, Maruti Suzuki can establish more stores closer to the suburb regions and the various target markets to facilitate instant deliveries of the product and showrooms. In addition, the manufacturer should create long-lasting and durable products to ensure that they serve the customer's needs appropriately. Also, researching the design that interests the consumers can increase their perceptions towards the products. The report found that the entry-level hatch segment had a low profitability margin, affecting the company. In addition, it is challenging to enter the new market due to low brand awareness and customer confidentiality. Instead, Maruti Suzuki should focus on increasing their marketing approaches and other strategies such as test drives and exhibitions. In this case, the target consumers can understand the value and service of the products compelling them to purchase (Sakuramoto, Di Serio, and Bittar, 2019). Another strategy involves increasing the distribution of already known models in the market, such as the premium hatch, which generates enormous profits. 4 It is imperative to include technological aspects in the models that compel customers to like them (Llopis-Albert, Rubio, and Valero, 20201). More so, these technical aspects increase the value of the products, which better serve the consumers. References Dhar, N., Mathur, G., and Mukherjee, J. (2015). Maruti Suzuki India: Defending Market Leadership in the A-segment. Harvard Business School Publishing. Retrieved from: https://hbsp.harvard.edu/product/W15582-PDF-ENG?Ntt=&recommendedBy=W11084PDF-ENG Sakuramoto, C., Di Serio, L. C., & Bittar, A. D. V. (2019). Impact of the supply chain on the competitiveness of the automotive industry. RAUSP Management Journal, 54, 205-225. Nazir, N. M., & Shavarebi, K. (2019). A review of the global automotive industry's competitive strategies. World Journal of Science, Technology and Sustainable Development. Llopis-Albert, C., Rubio, F., & Valero, F. (2021). Impact of digital transformation on the automotive industry. Technological forecasting and social change, 162, 120343.