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Homework answers / question archive / 2-3 paragraph response
2-3 paragraph response. Can you think of an example of an informational ad? What information is provided, and how does it persuade consumers? Can you think of an example of a branding ad? What personality and attitude are attached to the product? How might those characteristics persuade consumers?
Reply:
First peer below
An example of an informational ad would be an insurance company promoting their low cast for covering your vehicles and how much you could save each month by switching to them. Geico is one commercial that is well known from their catchy phrase “Fifteen minutes could save you 15% or more on car insurance”. Geico using informational advertising presents to customers that by inquiring a quote could save them money each year if they switch over their car insurance which gives customers hope that they can lower monthly payments.
An example of a branding ad would be Coca-Cola. Coke uses brand ads to connect with customers on both an emotional level as well as intellectual. They have created a unique brand image behind their products and services. Using the slogans “things go better with coke” and “taste the feeling” invite customers to feel connected to the products.
Second peer below
I sure can think of an example. Moderna has ads just about everywhere that claim to be the better choice over its competitors to help prevent the spread and minimize the side effects of COVID. Right now it is hard to know if people are buying into the pitch. There is much confusion and hesitation from people to decide whether a vaccine is the path they want to take yet alone which shot to take. An example of a branding ad is Coke Zero. Everyone knows who Coca-Cola is so making a new item to further your grasp the interests of already loyal customers. Positivity is always a requirement to push the product and message out to the public. The attitude you must take is confidence. People respond better to those companies that are positive and transparent in their path to success.
Lesson 12 Discussion
Organizations all over the world use informative advertising to introduce a new product or service or to notify customers when an existing product or service is changed. A new car manufacturer, for instance, might emphasize safety mechanisms, fuel efficiency, and an engine and transmission warranty as the primary product assets to attract customers through an informative advertisement. While every advertising company's goal is to get customers to buy the product they're advertising, there are a variety of ways to accomplish this. Another automaker might consider releasing a similar vehicle and use informative advertising to promote a list of standard features that are typically optional or extra in other vehicles, such as a rear-seat touch screen player and warmly heated seats.
Apple's new MacBook launch is an example of a branding advertisement. Apple uses brand advertising to establish credibility, brand identity, and customer loyalty to gain long-term positive recognition. The Apple brand encourages users to purchase new laptops and phones in the future. Personality and attitude are linked to brand identity, credibility, and loyalty in the case of MacBook advertising.
Some advertising agencies use persuasive advertising to motivate people by appealing to their emotions. Other messages delivered through informative advertisements may educate and inform potential buyers. Using a combination of informative advertising techniques, such as educating potential customers, can assist in attracting more buyers to the company's website.
BUS221 Lesson 12 Discussion responses
Great post (Peer One)! Most businesses use informational ads to raise the brand, product, service, and idea awareness. It can inform people about the features and benefits of new or existing products by announcing new products and programs. The goal is to persuade customers to switch brands, try a new product, or stick with their current brand. Coca-cola is, without a doubt, one of the most well-known brand advertising examples, with strong emotional associations and a consistent brand identity that we have come to recognize over time. As we can see, the goal of brand ads is to establish a strong brand identity rather than to sell a product as quickly as possible.
Great post (Peer Two)! Advertising is typically used to inform the public about the benefits of a product, increase brand loyalty, and improve consumer perception of the brand. Informative advertising aims to create initial demand for a product, service, organization, person, place, idea, or cause by providing useful information. The central idea of the Coca-Cola commercial is an advertising appeal. While others bombard the audience with facts, it uses an emotional appeal complete with dramatic powerful images. As a result, consumers have reacted positively to Coca-Cola products.
