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2-3 paragraph response

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2-3 paragraph response. Can you think of an example of an informational ad? What information is provided, and how does it persuade consumers? Can you think of an example of a branding ad? What personality and attitude are attached to the product? How might those characteristics persuade consumers?

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First peer below

An example of an informational ad would be an insurance company promoting their low cast for covering your vehicles and how much you could save each month by switching to them. Geico is one commercial that is well known from their catchy phrase “Fifteen minutes could save you 15% or more on car insurance”. Geico using informational advertising presents to customers that by inquiring a quote could save them money each year if they switch over their car insurance which gives customers hope that they can lower monthly payments.

An example of a branding ad would be Coca-Cola. Coke uses brand ads to connect with customers on both an emotional level as well as intellectual. They have created a unique brand image behind their products and services. Using the slogans “things go better with coke” and “taste the feeling” invite customers to feel connected to the products.

Second peer below

I sure can think of an example. Moderna has ads just about everywhere that claim to be the better choice over its competitors to help prevent the spread and minimize the side effects of COVID. Right now it is hard to know if people are buying into the pitch. There is much confusion and hesitation from people to decide whether a vaccine is the path they want to take yet alone which shot to take. An example of a branding ad is Coke Zero. Everyone knows who Coca-Cola is so making a new item to further your grasp the interests of already loyal customers. Positivity is always a requirement to push the product and message out to the public. The attitude you must take is confidence. People respond better to those companies that are positive and transparent in their path to success.