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Homework answers / question archive / GM Micro-Challenge Overview The GM Micro-Challenges are intended to help you appreciate the resources available and challenges associated with global marketing to another country
GM Micro-Challenge Overview
The GM Micro-Challenges are intended to help you appreciate the resources available and challenges associated with global marketing to another country. For these assignments, you will assume the role of an employee at a company providing global marketing assistance. You will engage in tasks and research related to the specific country and US state which you have been assigned (YOUR COUNTRY/YOUR STATE)(My Country is Morocco and My State is Michigan). The GM Micro-Challenges will involve your responding to a selection of memos from your manager. Your responses will require the collection, analysis, and concise provision of the information requested of you in a business memo format.
YOUR COUNTRY/YOUR STATE
See the list of assigned countries and U.S. states in Module 1.
Memo Format
Use a standard business memo format for your response. Your memo should include all the pertinent parts of a business memo. A sample memo can be found HERE (Links to an external site.).
M1 - GM Micro-Challenge: Country Research
Your manager’s memo to you is below. In it your manager is giving you tasks to address regarding international trade. You are not expected to be an expert, just willing and able to use the resources available to develop an accurate response.
Your memo should start with an intro statement that reminds the manager what s/he requested you to do. Next, respond to each question in sequence. For each response, clearly state the question(s) you understood you were to address. Then give a written answer to the question that summarizes your understanding of the source info and state what source you used. Your written answer should then be supported with (1) an image that shows the specific source info you used, and (2) a weblink for that source in case your manager wants to seek out additional info.
You should provide info about the sources as is illustrated in the example below. Include a screen clipping of each source and that image should show the name of YOUR COUNTRY.
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CIA - World Factbook https://www.cia.gov/the-world-factbook/countries/ (Links to an external site.) The CIA - World Factbook has information about … |
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To: You From: Your Manager Date: August 6, 2021 Subject: Country Research A small U.S. business has contacted our organization and requested help. They are evaluating exports to YOUR COUNTRY. You have been tasked with helping identify and review some information sources for the management team to aid in that evaluation. Finding quality information is very important task as that information will serve as the foundation for the company's recommendations and decisions. Your efforts will be focused on two distinct objectives: (1) locating helpful secondary research about YOUR COUNTRY in general, and (2) finding US governmental resources that the company may need to assist in this effort and evaluate export compliance. A. Below are seven sources that our organization has used in the past along with their weblink. Examine all of them about YOUR COUNTRY. Include the name of the resource, an image of some information in the resource about YOUR COUNTRY, and a one sentence description of the kind of country information available in this resource. Supplement your table with two additional resources with information about YOUR COUNTRY. These resources should be from an international organization or U.S. agency. Include the resource name, an image and a summary statement as well. B. Find two individuals that work with the US Commercial Service that can help facilitate the company’s export efforts of a sports product to YOUR COUNTRY. Include their names, titles, agency, and contact information. At least one of these individuals should be located in YOUR COUNTRY, or at least in its region. Secondary Research Sources for YOUR COUNTRY:
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