Case Company: Nike

Case Company: Nike.

Please read the Product Identification(Attachment) and write follow the structure below.

Brand Value and Loyalty

• Describe the brand experience and any relevant and meaningful brand touch points
  • Name and describe at least 5 relevant brand touch points for your product(see Product Identification)
  • Are there any brand experiential elements? Will you build in a brand community? (How?)
• Brand Loyalty
  • Using the Brand Loyalty Matrix, map out what are the important elements to your product
  • How will you measure Brand Loyalty? How will you gain customer feedback? (Choose one of the 4 inquiries)
• Brand Equity and Value
  • Choose one Brand Equity model to describe
  • Choose two ways to determine Brand Value
    • Determine Valuation via discounted cash flow or P/E Ratio
    • Select one of the research models to explain