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Module 3: Nutrition Functions in Food Marketing This exercise accompanies component 4 of the human nutrition systems model and it should strengthen your understanding of nutrient functions

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Module 3: Nutrition Functions in Food Marketing This exercise accompanies component 4 of the human nutrition systems model and it should strengthen your understanding of nutrient functions. After you read these instructions and before you begin working, please review the notes for component 4 for whichever nutrients your group is assigned to in table A. EGGS THE WAY THEY SHOULD BE omEGGa Assignment Description and Background Advertisements are used to inform and entice consumers in a particular market about a product or service. Food and beverage product advertisements, especially the type presented on package labels often feature nutrition content or health claims to appeal to customers in the target market. In this exercise, each group will make a simple advertisement (see left) for one of the target audiences/food products listed in Table A. Start your day of suite An epcellent choice for moms to be! RICHIN OMEGA 3 WITH DHA! ENCOURAGES BETTER BMUNE SISTEM! PROMOTES HEALTHY PETAL DEVELOPMENT APRENES BRAN DEVELOPMENT Key Nutrients Folate and Iron Calcium and Vitamin D 1 Serving Has: 200mg DHA 44 IU Vit Advertisement Instructions: 1. Find your groups target audience from Table A. 2. Create an advertisement that contains the following: • an image of the food or beverage item • key nutrient levels (listed far-right column, table A) • at least one nutrient content claim • at least two health claims or benefits 3. Share your ad in the class discussion forum Table A. Food, Audience and Key Nutrient Choices Topics Food Target Audience Pregnant Cereal and Milk Team 1-4 Pregnant Woman Ages Fortified Juice 75-Year-Old Woman or Team 5-8 12-Year-old Gn Disease Heart Healthy Soup Hypertensive Man Team 9-12 Pistachio Trail Mix Cardiovascular Disease Weight Weight-Loss Meal Drink Carb-Restrictive Dieter Team 13-16 Exercise Plant Protein Supplement Vegan Male Bodybuilder Team 17-20 Sodium and potassium Phytosterols or Fiber Total calories and total carbohydrates Protein and carbohydrates Other Rules Design Claims used in your Ad are not required to be FDA approved, but here is the link to the current list of FDA qualified health claims and *nutrient content claims, should you want to use the exact levels, or language requirements for any of the key nutrients listed for the pregnant, diseased and age-targeted audiences. (There are no FDA-approved claims for carbohydrate diets or protein for bodybuilding) • Statements and claims should be a few words max-long word strings and sentences are not common in marketing and packaging ads. • Advertisement must be original. It is acceptable to use cropped and edited graphics from the internet to help create larger-scoped visual concepts; however, it is unacceptable to copy and submit completed images created by other individuals. • Simple and low-tech displays, like the example showing above, will be scored similarly as more artistic or skillful work as long as the target audience is addressed and the claims are truthful and accurate. • Acceptable presentation styles include, but are not limited to, hand-drawings, adapted internet images or photographs, and computer- processed art, in-color or black and white, and in abstract or more literal forms. Videos are amazing, but not expected. Literally all styles and creative formats are welcomed. "Appendix A-D of this Guide lists every FDA Nutrition Claim allowed on foods. Thread • Title of the thread must include the assigned food and target audience. For example, "Cereal and Milk for a Pregnant Woman", or "Fortified Juice Ad for Elderly woman". • Advertisement can be embedded or attached • Must be presented attractively-clear, upright position, visible font, etc. Video links are also MORE than welcome! Infographic Scoring Criteria: Errors 10-point deduction each Infraction 1- Nutrient Content Claim i.e., product features 2- Key nutrient levels (20 points) Key Nutrient levels or amount provided per serving is listed in Ad. Can be in expressed in absolute or relative units (ie., 10 grams, 50% Daily Requirement) The assigned) nutrient content claim and/or level is not listed or expressed as a product feature 60 2- Health Claims i.e., product benefits (20 points) Claim is relevant to audience/market Claim is relevant to assigned) nutrient Claim is accurate/ evidence based The health claims/benefits are missing, inaccurate or irrelevant to the audience/market Audience (20 points) Ad attempts to appeal to interest of target audience Audience is not in thread title The Ad does not attempt to appeal to the target Adinnen