Homework answers / question archive / Topic:impacts of social media on business communication Use the article you chose in the Week 2 Discussion to discuss the study’s significance to the research field and related professional practice: The main contribution of the author to the field of study and generalizability of the research findings The value of the study for the related professional practice and the social impact of the research In addition to the textbook, include a minimum of two (2) scholarly references and cite them within the text of your discussion

Topic:impacts of social media on business communication Use the article you chose in the Week 2 Discussion to discuss the study’s significance to the research field and related professional practice: The main contribution of the author to the field of study and generalizability of the research findings The value of the study for the related professional practice and the social impact of the research In addition to the textbook, include a minimum of two (2) scholarly references and cite them within the text of your discussion

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Topic:impacts of social media on business communication

Use the article you chose in the Week 2 Discussion to discuss the study’s significance to the research field and related professional practice:

• The main contribution of the author to the field of study and generalizability of the research findings
• The value of the study for the related professional practice and the social impact of the research

In addition to the textbook, include a minimum of two (2) scholarly references and cite them within the text of your discussion.

Respond to at least one peer enhancing the collaborative learning environment.

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My research seeks to explain the study’s relevance to the research area and associated professional practice. The research concerns current and relevant difficulties impacting the E-Marketing area of study, with data privacy being the most prevalent, according to the paper. According to Erum and Ali (2017), Gazi’s major contribution to the area of E-marketing research, which includes data privacy issues, is that it enhances the efficiency of conventional marketing, boosts value proposition and revenues, according to the article.
Researchers in an academic environment, on the other hand, use generalizability, which entails the application of research results and conclusions from a study performed on a small sample group to the whole population. In E-Marketing, generalization in connection to qualitative research is hardly addressed in detail. Although case study research has unique benefits over statistical/quantitative techniques, it is fundamentally flawed in demonstrating external validity. This technique is useful when researchers cannot get a homogeneous population from which to select a representative sample. In qualitative research, generalizability is often overlooked. When generalizability is discussed in digital marketing publications, it is often referred to as a limitation or flaw of qualitative research. However, qualitative research may be used to make generalizations, but not in the same way that quantitative findings can.
So, what are the criteria for determining whether a result can be trusted? It all comes down to how the study was carried out and how the findings on E-marketing were presented (Cross, 2012). The study’s usefulness for associated professional practice and the research’s societal effect is to educate action on emphasizing the advantages of e-marketing to marketing and overall company operations. Is it, however, possible to generalize from the findings? The study’s shortcomings should also be addressed. To address the issue, the study fails to (ultimately) enable generalization since it is often mentioned in passing or emphasized as a qualitative research constraint or weakness (Smith, 2018).
In this article, examples of E-marketing techniques are taken from methods considering that approaches such as participatory action research stress direct involvement of local objectives and views (Creswell & Creswell, 2018). Instead of the “subjects” in conventional research, PR will assist in the research process by collaborating with stakeholders, communities, constituencies, and end-users on the advantages and drawbacks of E-marketing.