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Homework answers / question archive / Module 3: Assignment: Marketing Plan Marketing Plan     Instructions: Prepare a Marketing Plan related to your Strategic Plan

Module 3: Assignment: Marketing Plan Marketing Plan     Instructions: Prepare a Marketing Plan related to your Strategic Plan

Marketing

Module 3: Assignment: Marketing Plan

Marketing Plan

 

 

Instructions:

  1. Prepare a Marketing Plan related to your Strategic Plan. Consider the Four "P"s of Marketing.
  2. Include correct use of APA Style Guidelines with:

A. Market share analysis

    1. Competition (8 points)
    2. Payor mix (and any changes that would have to be made) (8 points) B. What is the product you are promoting?
    1. What activities are to be promoted? (11 points)
    2. Who is to do the promotion activities? (9 points)
    3. What are the time frames? (9 points)
    1. What markets are being targeted? (20 points)
    2. How will you know the marketing plan is effective? i.e. Outcome measures or controls (20 points)
    3. Identify one to two items that could cause disruption of your plan e.g. main physician support leaves area (5 points)
    4. Scholarly paper written in APA 7th edition; 4-5 pages minimum excluding title page and reference page (10 points)
  2. Please review the Sample Assignment located in the Sample Assignments at the very bottom under Modules.

Expectations:

Follow the grading rubric above.

Your final Marketing Plan is due by 23:59 (CST) on the Saturday of Module 3.

Please Note: This assignment submission is enabled with Unicheck to check for plagiarism. I would encourage you to submit a draft of your work early so that you can then view your plagiarism report. This submission box will allow you to then re-submit your final work if you need to make revisions. Graders will only assess your latest submission.

 

Marketing Plan

 

 

Criteria

 

Ratings

 

Pts

1a. Market

Share

Analysis: Competition: 8 pts.

8 to >7.0 pts Exemplary

Assessment of the competition is complete, with specifics about the neighborhood and location

7 to >6.0 pts

Proficient

Assessment of the competition is complete, with specifics about the neighborhood and location noted with opportunity for

improvement

6 pts

Meets

Minimal

Requirements

Limited description of competition

 

6 to >0 pts

Needs

Improvement

Missing

identification of competition or minimal information

8 pts

1b. Market

Share

Analysis: Payor Mix (and any changes that have been made to it): 8 pts.

8 to >7.0 pts Exemplary

The payor mix of the organization is identified and there is reference to changes that would need to be made to accommodate the project

 

7 to >6.0 pts

Proficient

The payor mix of the organization is identified and there is reference to changes that would need to be made to accommodate the project with opportunities for improvement

6 pts

Meets

Minimal

Requirements

Payor mix is identified; however, no discussion regarding connection to the project

 

6 to >0 pts

Needs

Improvement

Payor mix not clearly defined and no connection to the project

8 pts

2. What

activities are to be promoted?

11 pts.

11 to >10.0 pts Exemplary

Activities that will be promoted in marketing the project are clearly identified. Budget for marketing is presented and elements in budget relate to the marketing of the project

 

10 to >9.0 pts

Proficient

Activities that will be promoted in marketing the project are clearly identified. Budget for marketing is presented and elements in budget relate to the marketing of the project with opportunities for improvement

9 to >8.0 pts

Needs

Improvement

No clear identification of activities to be promoted. No budget for marketing.

8 to >0 pts

Meets

Minimal

Requirements

Limited thought to activities that will need to be promoted. Discussion is limited.

11 pts

                 


 

Criteria

Ratings

 

Pts

3. Who is to do the promotion activities?: 9 pts.

9 to >8.0 pts Exemplary

Personnel who will be promoting the activities in marketing the project are clearly identified.

8 to >7.0 pts

Proficient

Personnel who will be promoting the activities in marketing the project are identified.

7 pts

Meets Minimal

Requirements

Limited thought to the personnel who will need to be involved. Discussion is limited.

 

7 to >0 pts

Needs

Improvement

No clear identification of personnel to be involved.

9 pts

4. What are the time frames?:

9 pts.

9 to >8.0 pts Exemplary

Time frames for promoting the activities in marketing the project are clearly identified.

8 to >7.0 pts

Proficient

Time frames for promoting the activities in marketing the project are identified.

7 pts

Meets Minimal

Requirements

Limited thought to the time frames for marketing. Discussion is limited.

 

7 to >0 pts

Needs

Improvement

No clear identification of marketing time frames.

9 pts

5. What markets are being targeted?: 20 pts.

20 to >19.0 pts Exemplary

Clear

identification of markets to be targeted

19 to >18.0 pts

Proficient

Identification of markets to be targeted is present with opportunities for improvement

18 to >16.0 pts

Needs

Improvement

Target markets are not identified or minimal discussion.

16 to >0 pts

Meets

Minimal

Requirements

Limited discussion of markets to be targeted

20 pts

6. How will you know the marketing plan is effective?

i.e. Outcome measures or controls: 20 pts.

20 to >19.0 pts Exemplary

Clear plan to evaluate the outcome of the marketing efforts.

19 to >18.0 pts

Proficient

Plan to evaluate the outcome of the marketing efforts is present - could be strengthened.

18 to >16.0 pts

Needs

Improvement

No clear identification of evaluation of the marketing plan.

16 to >0 pts

Meets

Minimal

Requirements

Limited discussion of e valuation plan

20 pts

                     


 

 

Criteria

Ratings

Pts

7. Identify 1-2 items that could cause disruption in your plan e.g. Main physician support leaves area: 5 pts.

5 to >4.0 pts Exemplary

Clearly and succinctly dentifies two items that might cause disruption and explanation of what would be done to counter those.

4 to >3.0 pts

Proficient

Identifies two items that might cause disruption and explanation of what would be done to counter those.

3 pts

Meets Minimal

Requirements

Identifies one item that might cause disruption and limited explanation of how this would be handled

3 to >0 pts

Needs

Improvement

No

identification of anything that might disrupt the plan.

5 pts

8. Scholarly paper written in APA 6th

edition: 10 pts.

10 to >9.0 pts Exemplary

UTA CON Title Page; Grammar, spelling, format, references are APA 7th edition

9 to >7.0 pts

Proficient

UTA CON Title Page; Grammar, spelling, format, references are

APA 7th edition with

1-2 errors

7 to >6.0 pts

Needs

Improvement

More than three or four errors combined

6 to >0 pts

Meets Minimal

Requirements

Headings not 7th edition, few errors in citations, lacking introductory or conclusion paragraphs, incorrect Reference format

10 pts

Total Points: 100
                 

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