IPhone has various styles that enable the company to overcome its competitors in the markets. For instance, it's user-friendly, meaning that its IOS is understandable and straightforward, hence attracting more consumers in the market. Secondly, it offers excellent products for their prices with classy cameras, better storage, and improved overall features. Moreover, the phones are durable with their rigid structure, making them survive for more extended periods than their competitors. Lastly, the company is innovative with the introduction of i-messages and other features, making the brand favorable.