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INTRODUCTION You will use the various analytical tools presented in the course to provide a SWOT (strengths, weaknesses, opportunities, threats) analysis for a company with which you are familiar or where you are presently employed

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INTRODUCTION

You will use the various analytical tools presented in the course to provide a SWOT (strengths, weaknesses, opportunities, threats) analysis for a company with which you are familiar or where you are presently employed. Once the SWOT analysis has been generated, you will discuss how this information might be used in terms of making strategic decisions for the company. You will also discuss what makes a strategy either successful or unsuccessful and how the SWOT analysis can affect the overall success or failure of the strategy. Finally, you will use your analysis to create a business strategy for the company in task 2.

 

Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.

 

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

 

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

 

A.  Evaluate what makes a strategy either successful or unsuccessful by doing the following:

1.  Discuss how the creation of the vision, mission, and values statements are critical in the formation of the overall strategy.

2.  Discuss the importance of leadership team buy-in of the strategy.

3.  Discuss the use of at least two analytical tools in performing a situational analysis.

4.  Discuss the importance of having the appropriate alignment between strategy, people, and corporate culture.

a.  Discuss the role that this alignment plays in determining the success or failure of the business strategy.
 

B.  Perform a SWOT analysis for a company with which you are familiar or where you are presently employed by doing the following:

1.  Analyze the strengths, weaknesses, opportunities, and threats of the company.
 

C.  Discuss how the SWOT analysis from part B impacts your company’s strategic decisions.
 

D.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
 

E.  Demonstrate professional communication in the content and presentation of your submission.