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Mastering Strategic Management (2020), Chapter 5, Section 5

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Mastering Strategic Management (2020), Chapter 5, Section 5.2 SWOT

QUESTION 1

1. "When evaluating your organization using a SWOT analysis, you identify growing demand in international markets. This is an example of _____________."

		Strengths
		Weakness
		Opportunities
		Threats
		Market research

1 points   

QUESTION 2

1. "University dining services is performing a SWOT analysis. They identify no shortage of workers, but because few people work there for more than a few months, many employees are new to the job and don t fully understand the operations quite yet. What kind of weakness does this represent for University dining services?"

		Insufficient management
		High employee turnover
		Competition from other employers
		Low wages
		Long-term economic slowdown

1 points   

QUESTION 3

1. "Southern Goods has been producing their most popular brands of chips and cookies for years now with excellent growth and customer satisfaction. Southern Goods usually outsells most brands because of its great flavor and relatively cheap price. This year, one of their competitors signed an exclusive deal with a supplier, forcing Southern Goods to find a new supplier and raise prices. Which SWOT factor is impacting Southern Goods?"

		Strength
		Opportunities
		Threats
		Weaknesses
		None of the above

1 points   

QUESTION 4

1. "Which of the following is a potential threat to Subway s markets worldwide, in addition to the economic slowdown as a result of the pandemic?"

		Competitors offering a wide variety of healthy options
		Limited menu items
		High employee turnover
		Lack of traditional fast food (burgers and fries)

1 points   

QUESTION 5

1. "Subway has healthy menu options, economical pricing, and a simple business format. Which specific element of the SWOT analysis do these characteristics of Subway describe?"

		Strength
		Weakness
		Opportunities
		Threats
		Obstacles

1 points   

QUESTION 6

1. Which of the following is not true of a SWOT analysis?

		Analyzes internal and external forces
		Generates ideas to help the firm
		Focuses on how the firm can further its success
		Helpful to firm executives
		Primarily used by an organization's employees

1 points   

QUESTION 7

1. What two assessment tools could be used to determine internal strengths and weaknesses?

		VRIO/Value Chain Assessment
		PESTEL/Porter's Five Forces Analysis
		VRIO/Porter's Five Forces
		PESTEL/Value Chain Assessment
		Only SWOT is needed

1 points   

QUESTION 8

1. "Using the SWOT analysis, Company X determines there is a movement to more healthy eating. Which of the following is true?"

		"This is Company X s strength, as these are things the company does well"
		"This is Company X s weakness, as these are things the company lacks"
		"This is Company X s opportunity, as it indicates an underserved markets for specific products"
		"This is Company X s threat, as this is an obstacle that the company faces"
		This is Company X s rigorous method for selecting strategies

1 points   

QUESTION 9

1. Which of the following is a tool used to complete an internal analysis in a SWOT analysis?

		Value Chain Analysis
		PESTEL Analysis
		NPV Analysis
		Porter's Five Forces
		Development of SMART Goals

1 points   

QUESTION 10

1. "When conducting a SWOT analysis for your company, one factor you identify is the recent public relations scandal with a company executive. Which part of the SWOT analysis would this fall under?"

		Strength
		Weakness
		Opportunities
		Threats
		Technology

1 points   

QUESTION 11

1. "Sydney Steakhouse is a well known restaurant and has 1,000 stores in North America and Australia. Sydney Steakhouse offers signature dishes such as the Cowboy Steak and the Australian Onion. Which of the following would be considered an opportunity for Sydney Steakhouse?"

		Growing popularity for steak entrees in Europe
		Good marketing team
		Friendly staff
		Gluten-free options available
		Limited menu

1 points   

QUESTION 12

1. "You are the CEO of a major tech corporation and are evaluating the company s internal and external environment to set the strategy for next quarter. You have evaluated the internal strengths and weaknesses, as well as the organization s external threats. What is most likely the outcome?"

		You do not need to conduct any more analysis; you have all the tools you need to set the company s strategy.
		You still need to evaluate the organization s internal revenue data to determine where the company s profit stems from
		You still need to evaluate the company s external opportunities in order to have a comprehensive strategy for the organization
		You still need to evaluate the company s external objectives in order to have a comprehensive strategy for the organization
		You do not need information on the organization s external threats; you only need internal information to design your strategic mission

1 points   

QUESTION 13

1. "Porter s Pineapple Company (PPC) is in competition with Sid s Strawberry Incorporated (SSI) in the smoothie business. Both companies provide healthy menu options, economical pricing, and a simple business format. Recently PPC has been looking for ways to outperform SSI. Which of the following is an opportunity that PPC can take advantage of to produce more sales than SSI?"

		Increasing demands of pineapples in Latin America
		Competitors offer more options
		COVID-19 pandemic
		Value Chain Analysis
		Low unemployment

1 points   

QUESTION 14

1. "The SWOT framework is developed by conducting external, competitive, and internal assessments and is helpful in determining the strategic issue facing the organization; however, it can still have its drawbacks. Which of the following is NOT one of the cautions that executives should keep in mind while conducting a SWOT analysis?"

		Keep internal and external factors separate from each other
		Opportunities should not be confused with strategic moves designed to take advantage of opportunities
		Do not overemphasize the results of SWOT analysis
		Use the SWOT analysis as a rigorous method for selecting strategies
		Use VRIO and Value Chain analysis to uncover internal organizational strengths and weaknesses

1 points   

QUESTION 15

1. What would be an example of an opportunity for an organization?

		International governments reducing tariffs.
		A drought that has potential to reduce the raw materials available for production.
		The organization lacks capital necessary for potential purchases.
		The organization has a strong brand.
		The organization has a loyal customer base.

1 points   

QUESTION 16

1. VRIO and Value Chain Analysis are an example of__________ tools.

		External Environment Assessment
		Opportunity Assessment
		Internal Environment Assessment
		Strategic Analysis
		SWOT

1 points   

QUESTION 17

1. Which of the SWOT Framework points would be an example of Concerns about worldwide pollution are an issue to petroleum-based products ?

		Strength
		Worries
		Threats
		Opportunities
		Weakness

1 points   

QUESTION 18

1. Which of the following would NOT describe the threats for Subway entering the global market?

		Existing fast food restaurants that are already at the global level
		Subway would not make the money back that they invested
		Subway did not properly account for the global tastes and preferences
		Existing local food in the global markets does not make Subway appealing

1 points   

QUESTION 19

1. What is an example of a threat for Subway restaurants?

		Healthy menu options
		Limited menu items
		Untapped international markets
		Competitors offering more options
		None of the above

1 points   

QUESTION 20

1. "InkTech is a new company in the printer ink industry. They entered the industry because of a unique ink they created. The ink is not copyrighted, but no one has figured out how to make the same type of ink. According to SWOT Analysis, what factor is relevant and accurate to this situation?"

		"The situation above describes a threat. While the company is new and unique in the market now, there is the possibility of being copied by other companies"
		"The situation above describes a weakness. The company has bad advertising, so they aren t getting many sales with their ink product."
		"The situation above is a threat. The company has bad advertising, so they aren t getting many sales with their ink product."
		The situation above is a strength. The company has a big market share.
		The situation above is a weakness. The company is newer and therefore has less experience in the ink industry.