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Mastering Strategic Management (2020), Chapter 5, Section 5
Mastering Strategic Management (2020), Chapter 5, Section 5.2 SWOT
QUESTION 1
- "When evaluating your organization using a SWOT analysis, you identify growing demand in international markets. This is an example of _____________."
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Strengths |
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Weakness |
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Opportunities |
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Threats |
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Market research |
1 points
QUESTION 2
- "University dining services is performing a SWOT analysis. They identify no shortage of workers, but because few people work there for more than a few months, many employees are new to the job and don t fully understand the operations quite yet. What kind of weakness does this represent for University dining services?"
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Insufficient management |
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High employee turnover |
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Competition from other employers |
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Low wages |
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Long-term economic slowdown |
1 points
QUESTION 3
- "Southern Goods has been producing their most popular brands of chips and cookies for years now with excellent growth and customer satisfaction. Southern Goods usually outsells most brands because of its great flavor and relatively cheap price. This year, one of their competitors signed an exclusive deal with a supplier, forcing Southern Goods to find a new supplier and raise prices. Which SWOT factor is impacting Southern Goods?"
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Strength |
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Opportunities |
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Threats |
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Weaknesses |
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None of the above |
1 points
QUESTION 4
- "Which of the following is a potential threat to Subway s markets worldwide, in addition to the economic slowdown as a result of the pandemic?"
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Competitors offering a wide variety of healthy options |
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Limited menu items |
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High employee turnover |
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Lack of traditional fast food (burgers and fries) |
1 points
QUESTION 5
- "Subway has healthy menu options, economical pricing, and a simple business format. Which specific element of the SWOT analysis do these characteristics of Subway describe?"
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Strength |
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Weakness |
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Opportunities |
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Threats |
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Obstacles |
1 points
QUESTION 6
- Which of the following is not true of a SWOT analysis?
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Analyzes internal and external forces |
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Generates ideas to help the firm |
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Focuses on how the firm can further its success |
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Helpful to firm executives |
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Primarily used by an organization's employees |
1 points
QUESTION 7
- What two assessment tools could be used to determine internal strengths and weaknesses?
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VRIO/Value Chain Assessment |
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PESTEL/Porter's Five Forces Analysis |
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VRIO/Porter's Five Forces |
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PESTEL/Value Chain Assessment |
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Only SWOT is needed |
1 points
QUESTION 8
- "Using the SWOT analysis, Company X determines there is a movement to more healthy eating. Which of the following is true?"
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"This is Company X s strength, as these are things the company does well" |
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"This is Company X s weakness, as these are things the company lacks" |
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"This is Company X s opportunity, as it indicates an underserved markets for specific products" |
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"This is Company X s threat, as this is an obstacle that the company faces" |
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This is Company X s rigorous method for selecting strategies |
1 points
QUESTION 9
- Which of the following is a tool used to complete an internal analysis in a SWOT analysis?
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Value Chain Analysis |
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PESTEL Analysis |
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NPV Analysis |
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Porter's Five Forces |
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Development of SMART Goals |
1 points
QUESTION 10
- "When conducting a SWOT analysis for your company, one factor you identify is the recent public relations scandal with a company executive. Which part of the SWOT analysis would this fall under?"
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Strength |
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Weakness |
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Opportunities |
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Threats |
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Technology |
1 points
QUESTION 11
- "Sydney Steakhouse is a well known restaurant and has 1,000 stores in North America and Australia. Sydney Steakhouse offers signature dishes such as the Cowboy Steak and the Australian Onion. Which of the following would be considered an opportunity for Sydney Steakhouse?"
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Growing popularity for steak entrees in Europe |
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Good marketing team |
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Friendly staff |
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Gluten-free options available |
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Limited menu |
1 points
QUESTION 12
- "You are the CEO of a major tech corporation and are evaluating the company s internal and external environment to set the strategy for next quarter. You have evaluated the internal strengths and weaknesses, as well as the organization s external threats. What is most likely the outcome?"
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You do not need to conduct any more analysis; you have all the tools you need to set the company s strategy. |
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You still need to evaluate the organization s internal revenue data to determine where the company s profit stems from |
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You still need to evaluate the company s external opportunities in order to have a comprehensive strategy for the organization |
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You still need to evaluate the company s external objectives in order to have a comprehensive strategy for the organization |
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You do not need information on the organization s external threats; you only need internal information to design your strategic mission |
1 points
QUESTION 13
- "Porter s Pineapple Company (PPC) is in competition with Sid s Strawberry Incorporated (SSI) in the smoothie business. Both companies provide healthy menu options, economical pricing, and a simple business format. Recently PPC has been looking for ways to outperform SSI. Which of the following is an opportunity that PPC can take advantage of to produce more sales than SSI?"
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Increasing demands of pineapples in Latin America |
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Competitors offer more options |
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COVID-19 pandemic |
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Value Chain Analysis |
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Low unemployment |
1 points
QUESTION 14
- "The SWOT framework is developed by conducting external, competitive, and internal assessments and is helpful in determining the strategic issue facing the organization; however, it can still have its drawbacks. Which of the following is NOT one of the cautions that executives should keep in mind while conducting a SWOT analysis?"
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Keep internal and external factors separate from each other |
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Opportunities should not be confused with strategic moves designed to take advantage of opportunities |
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Do not overemphasize the results of SWOT analysis |
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Use the SWOT analysis as a rigorous method for selecting strategies |
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Use VRIO and Value Chain analysis to uncover internal organizational strengths and weaknesses |
1 points
QUESTION 15
- What would be an example of an opportunity for an organization?
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International governments reducing tariffs. |
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A drought that has potential to reduce the raw materials available for production. |
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The organization lacks capital necessary for potential purchases. |
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The organization has a strong brand. |
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The organization has a loyal customer base. |
1 points
QUESTION 16
- VRIO and Value Chain Analysis are an example of__________ tools.
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External Environment Assessment |
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Opportunity Assessment |
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Internal Environment Assessment |
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Strategic Analysis |
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SWOT |
1 points
QUESTION 17
- Which of the SWOT Framework points would be an example of Concerns about worldwide pollution are an issue to petroleum-based products ?
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Strength |
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Worries |
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Threats |
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Opportunities |
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Weakness |
1 points
QUESTION 18
- Which of the following would NOT describe the threats for Subway entering the global market?
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Existing fast food restaurants that are already at the global level |
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Subway would not make the money back that they invested |
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Subway did not properly account for the global tastes and preferences |
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Existing local food in the global markets does not make Subway appealing |
1 points
QUESTION 19
- What is an example of a threat for Subway restaurants?
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Healthy menu options |
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Limited menu items |
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Untapped international markets |
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Competitors offering more options |
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None of the above |
1 points
QUESTION 20
- "InkTech is a new company in the printer ink industry. They entered the industry because of a unique ink they created. The ink is not copyrighted, but no one has figured out how to make the same type of ink. According to SWOT Analysis, what factor is relevant and accurate to this situation?"
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"The situation above describes a threat. While the company is new and unique in the market now, there is the possibility of being copied by other companies" |
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"The situation above describes a weakness. The company has bad advertising, so they aren t getting many sales with their ink product." |
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"The situation above is a threat. The company has bad advertising, so they aren t getting many sales with their ink product." |
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The situation above is a strength. The company has a big market share. |
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The situation above is a weakness. The company is newer and therefore has less experience in the ink industry. |
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