El Camino College BUS 121 QUIZ 1 1)__, the third generation of selling on the Internet includes the use of big data, artificial intelligence and machine learning to anticipate customer needs

El Camino College

BUS 121

QUIZ 1

1)__, the third generation of selling on the Internet includes the use of big data, artificial intelligence and machine learning to anticipate customer needs.

2. When departments work independently of each other and focus only on their individual goals, it is known as a(n)                                        .

3. Departments that provide services that support those that are on the front lines with customers are called                                                .

4. Ikea furniture has a very distinctive look and is elevated above the mundane and functional while being competitive on selection and price. Ikea demonstrates which brand characteristic.

5. A department that is part of the daily operations of a company is called a(n)                         
6. Which of the following about the marketing function is true?

7. When you go into a store or use online chat on a company’s Web site, it is finally the

             department that takes over.

8. Which of the following about the sales function is true?
9. The marketing mix includes product, place, promotion, and                      .