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What is the value proposition of your company's product(vegan leather) ? Assuming that you are a marketing manager proposing “vegan leather” product to Zara fashion company’s CEO and Senior directors

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What is the value proposition of your company's product(vegan leather) ? Assuming that you are a marketing manager proposing “vegan leather” product to Zara fashion company’s CEO and Senior directors. 

Please focus on the “how” and not “what” is value proposition as senior directors already know what it is. 

Words: 250 
Format: APA