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Homework answers / question archive / Alamo Colleges IS 3003 Chapter 9 1)Through what channel did e-commerce first evolve? A) Online advertising sales B) Internet portals C) Online book sales D) Internet service providers 2) Based on your reading of the chapter, e-commerce is: A) still in a revolutionary phase
Alamo Colleges
IS 3003
Chapter 9
1)Through what channel did e-commerce first evolve? A) Online advertising sales
B) Internet portals
C) Online book sales
D) Internet service providers
2) Based on your reading of the chapter, e-commerce is:
A) still in a revolutionary phase.
B) widely accepted by consumers, although technology is still quickly changing.
C) not yet fully accepted by consumers, although much of its driving technology is firmly in place.
D) well entrenched as a form of modern commerce.
3) The quality of ubiquity, as it relates to e-commerce, is illustrated by:
A) the same set of standards being used across the globe.
B) the spread of plentiful, cheap information.
C) the enabling of commerce worldwide.
D) the availability of the Internet everywhere and anytime.
4) A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
A) exchange. B) marketspace.
C) online marketplace. D) e-hub.
5) In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?
A) Community provider B) Service provider
C) Market creator D) Transaction broker
6) Which of the following is not a recent development in e-commerce?
A) Wireless Internet connections grow rapidly.
B) Social networking sites become a new platform for e-commerce.
C) The music recording industry is disrupted as music creation and distribution become decentralized.
D) Online entertainment business models surge.
7) How is the Internet and e-commerce causing severe disruption to the existing advertising business model? A) Ties between customer and businesses are being rethought.
B) Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
C) New methods of advertising, such as blog advertising, are emerging.
D) The market entry costs for online advertising services are extremely low.
8) Which of the following is not one of the unique features of e-commerce technology?
A) Information density B) Transparency
C) Richness D) Social technology
9) The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
A) Ubiquity
B) Personalization/customization
C) Richness D) Interactivity
10) The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity
11) The effort required to locate a suitable product is called:
A) price discrimination. B) search costs.
C) menu costs. D) shopping costs.
12) The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
A) Information density B) Richness
C) Customization D) Interactivity
13) Information density refers to the:
A) richness–complexity and content–of a message.
B) total amount and quantity of information delivered to consumers by merchants. C) total amount and quantity of information available to all market participants.
D) amount of information available to reduce price transparency.
14) Selling the same goods to different targeted groups at different prices is called:
A) cost customization. B) cost optimization.
C) price gouging. D) price discrimination.
15) Information exists when one party in a transaction has more information that is important for the transaction than the other party.
A) transparency B) asymmetry
C) complexity D) discrimination
16) The cost to a merchant of changing the price of a product is called a cost.
A) pricing B) dynamic pricing
C) menu D) switching
17) Varying a product's price according to the supply situation of the seller is called pricing.
A) menu B) flexible
C) dynamic D) asymmetric
18) Compared to digital markets, traditional markets have:
A) lower search costs.
B) stronger network effects.
C) higher delayed gratification effects. D) higher transaction costs.
19) Reducing the business process layers in a distribution channel is called:
A) disintermediation. B) BPR.
C) market segmentation. D) network effects.
20) Which of the following Internet business models does Amazon.com use?
A) Content provider B) Portal
C) Market creator D) E-tailer
21) Which of the following businesses utilizes the content provider Internet business model?
A) Amazon.com B) eBay.com
C) CNN.com D) Motocross.com
22) Transaction brokers:
A) generate revenue from advertising or from directing buyers to sellers. B) save users money and time by processing online sales transactions.
C) provide a digital environment where buyers and sellers can establish prices for products.
D) sell physical products directly to consumers or individual businesses.
23) Market creators:
A) save users money and time by processing online sales transactions.
B) provide a digital environment where buyers and sellers can establish prices for products.
C) create revenue by providing digital content over the Web.
D) sell physical products directly to consumers or individual businesses.
24) Which of the following best illustrates the sales revenue model?
A) EBay receives a small fee from a seller if a seller is successful in selling an item.
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C) Flickr provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads.
25) Which of the following best illustrates the affiliate revenue model?
A) EBay receives a small fee from a seller if a seller is successful in selling an item.
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C) Flickr provides basic services for free, but charges a premium for advanced services.
D) Apple accepts micropayments for single music track downloads.
26) Which of the following best illustrates the transaction fee revenue model?
A) EBay receives a small fee from a seller if a seller is successful in selling an item.
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C) Flickr provides basic services for free, but charges a premium for advanced services.
D) Apple accepts micropayments for single music track downloads.
27) In a phenomenon called , some argue that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts
A) the wisdom of crowds B) outsourcing
C) crowdsourcing D) social networking
28) Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:
A) prediction markets B) behavioral targeting
C) long-tail marketing D)
crowdsourcing
29) EBay is an example of:
A) C2C e-commerce. B) B2B e-commerce.
C) B2C e-commerce. D) M-commerce.
30) Selling products and services directly to individual consumers via the Internet best describes:
A) B2B e-commerce. B) C2C e-commerce.
C) M-commerce. D) B2C e-commerce.
31) Consumers selling goods and services electronically to other consumers best describes:
A) disintermediation. B) C2C e-commerce.
C) M-commerce. D) B2C e-commerce.
32) Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
A) clickstream advertising. B) behavioral targeting.
C) online profiling.
D) long tail marketing.
33) Which of the following was the leading advertising format in 2009?
A) Display ads B) E-mail
C) Classifieds D) Search engine
34) Which of the following statements about B2B commerce is not true?
A) Eighty percent of online B2B e-commerce is still based on EDI.
B) B2B e-commerce represents approximately three-quarters of the overall B2B marketplace.
C) B2B e-commerce only includes commercial transactions between firms.
D) B2B e-commerce revenues in 2009 were over $3 trillion.
35) Goods that are involved in the actual production process are referred to as:
A) raw materials. B) direct goods.
C) purchasing goods. D) indirect goods.
36) Which of the following statements about m-commerce is not true?
A) In 2009, m-commerce represented less than 10 percent of all e-commerce.
B) M-commerce is the fastest growing form of e-commerce.
C) M-commerce applications are especially popular in Europe, Japan, and South Korea. D) In 2009, the top-grossing category of m-commerce was e-book sales.
37) EDI is:
A) the use of Internet technologies for electronic data transactions.
B) the exchange between two organizations of standard transactions through a network.
C) electronic data invoicing.
D) electronic delivery infrastructure.
38) The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
A) procurement. B) e-procurement.
C) SCM. D) sourcing.
39) An extranet that links a large firm to its suppliers and other key business partners is called a(n):
A) e-hub. B) marketspace.
C) exchange. D) private industrial network.
40) E-hubs are more than private industrial networks. A) transaction-oriented B) collaborative
C) independent D) supply-chain oriented
41) Net marketplaces:
A) focus on continuous business process coordination between companies for supply chain management.
B) are industry owned or operate as independent intermediaries between buyers and sellers.
C) are geared towards short-term spot purchasing.
D) are more relationship oriented than private industrial networks.
42) A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n): A) exchange. B) vertical market.
C) private exchange. D) e-hub.
43) Which of the following is not one of the categories of services that are popular for m-commerce?
A) location-based services B) financial services.
C) games and entertainment. D) retail shopping.
44) In the United States, m-commerce:
A) has become widely adopted.
B) is still in its infancy.
C) now represents a major fraction of total e-commerce transactions.
D) is growing slowly.
45) In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?
A) Subscription B) Free/freemium
C) Transaction fee D) Sales
