Waynesburg University

BUS 141

Chapter 12

1.) Which of the following is NOT part of the product value package?

2.) Which of the following is the term marketers use to define the product as a bundle of attributes, benefits, and features?

3.) Which of the following is NOT one of the three classifications of consumer products?

4.) Each of the following is one of the three classifications of organizational products EXCEPT which one?

5.) Which of the following refers to the group of products that a company makes available for sale, whether consumer, industrial, or both?

6.) Which of the following statements about new product development is NOT true?

7.) Which of the following should be the first step in the product development process?

8.) Each of the following is one part of the three-part service process design, EXCEPT which one?

9.) Which of the following is NOT one of the orientations from which new ideas or visions for new products can stem?

10.) Each of the following is one reason why new product development is necessary, EXCEPT which one?

11.) Which of the following is NOT one of the four stages of the Product Life Cycle?

12.) Foreign markets offer three approaches to extending life cycles. Each of the following is one, EXCEPT which one?

13.) Which of the following terms is used to describe the process of using names and symbols to communicate the qualities of a particular product made by a particular producer?

14.) Each of the following is a type of brand name, EXCEPT for which one?