El Camino College

BUS 121

QUIZ 6

1)According to the peak-end effect, which of the following is true?

2. Which of the following should be included in your LinkedIn profile?
3. Nathan was at the campus career center learning about how to create a compelling LinkedIn profile. The counselor was impressed with what he had accomplished throughout his collegiate career. She told him that it would be a good idea if he had some social proof. What does this mean?

5. Larry Frankel is a sales rep for an automotive parts distributor. He wants to use social selling to identify prospective customers and develop relationships online. How should he decide which social networks to use?

6. Which of the following is a drawback of social selling?
7. Which of the following about Twitter is not true?
8. Katarina, a sales rep for a computer software company, wants to stand out among her competitors. Since she has over 20 years of experience in the industry and sits on the board of governors for the local chapter of the Software Sales Association, she has a lot of industry knowledge that can help customers. She started a blog on LinkedIn. She is also a panelist at an upcoming software symposium. Which of the following best describes Katarina?
9. Which of the following is true about customer experience?