California State University, Long Beach

MKTG 300

CHAPTER 3

1)Standards of proper or acceptable behavior are known as        .

2. Moral principles of values that generally govern the conduct of an individual or group is which mode of social control?
3.                 uses previous examples of ethical dilemmas and applies those rules to a current ethical dilemma.
4. Which ethical theory considers a person's character, not just their actions?
5.                 says that a person's individual environment shapes their moral obligations and beliefs.
6. Which ethical theory says that when people are faced with an ethical dilemma, they should focus on their duties or responsibilities?
7. A person who is practicing a conventional level of morality would    .
8. Which of the following statements is true in regards to ethical decision-making?
9. Marketers in healthier ethical environments are     to take a strong stand against unethical practices.
10. A(n)                 can help employees understand what their company considers acceptable behavior.
11. Which group of stakeholders in an organization expects good citizenship from the firm and benefits from the taxes paid by corporations and workers?