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Homework answers / question archive / Marketing is relevant only to people in the organization who work directly in the marketing department
Marketing is relevant only to people in the organization who work directly in the marketing department.
a. True
b. False
The statement is false.
Marketing is not relevant only to people in the organization who work directly in the marketing department.
Marketing is relevant to the entire organization as a whole, not only to the marketing department people or staff. Marketing can be defined as the process of creating product awareness. It helps in increasing company profits by increasing the sales made by the company within a given period. When customers are made aware of a particular product (both its advantages and disadvantages), sales tend to increase since they will purchase more of the product compared to when they have no idea of the product's existence. Usually, the departments that benefit most from marketing include the sales department, procurement department, marketing department, and purchasing department.