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Prior to beginning work on this discussion, read Ellen Martin’s article, The Ethics of Big Data (Links to an external site

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Prior to beginning work on this discussion, read Ellen Martin’s article, The Ethics of Big Data (Links to an external site.).

Based on the article’s content, respond to the following:

• Describe the microeconomic principles being used. What is the impact for demand?
• Evaluate the different market structures that big data benefits the least and the most from.
• While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.

Your initial post should be a minimum of 300 words.