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Homework answers / question archive / Mary Kay, Inc
around the globe. The business model is to provide one-on-one,
highly personalized service. More than 500,000 Independent
Beauty Consultants (IBCs) sell in 43 markets worldwide. Each
IBC runs his or her own business by developing a client base
and then providing services and products for sale to those
clients. The IBCs were offered support through an e-commerce
system with two major components: mymk.com and Mary Kay
InTouch. Mymk.com allows IBCs to create instant online sites
where customers can shop anytime directly with their personal
IBC. Mary Kay InTouch streamlines the ordering process by
automatically calculating discounts, detecting promotion
eligibility, allowing the IBCs to access up-to-date product
catalogs, and providing a faster way to transact business with
the company.
Based on the situation above,
(a) Describe how would organizational strategy need to change
to respond to Mary Kay's new business strategy?
(b) Describe the changes would you suggest Mary Kay, Inc.
managers make in their management systems in order to
realize the intended benefits of the new systems?
Specifically, what types of changes would you expect to
make in the evaluation systems, the reward systems, and the
feedback systems?
(c) Is monitoring an employee's working performance through
the ecommerce system a desirable or undesirable activity
from a manager's perspective?
