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Conduct a detailed market analysis, customer analysis, competition analysis and industry analysis of Ralph Lauren

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Conduct a detailed market analysis, customer analysis, competition analysis and industry analysis of Ralph Lauren. Using your interpretation, analytical skills and knowledge... suggest: (Please be specific and analytical)

1. What opportunities exist for Ralph Lauren from an international marketing perspective?
2. Conduct a SWOT analysis for the brand
3. Discuss how you would advise Ralph Lauren to 'modernise' their brand or 'revitalise' their brand if they approached you for guidance on this.