Mount Sinai High School

MKT 310

Marketing-Chapter 5 Review

1)According to the stimulus-response model of buyer behavior, marketing and other stimuli enter the

consumer's

1. 1. cultural shifts B.behavior

and produce certain responses.

C.curiosity D.black box E.subculture

2. Compared to the mainstream buying public, Hispanic consumers tend to be deeply                

oriented, making this a special characteristic and behavior.

2. 1. quality B.brand C.promotion D.family E.income
3. Stimuli in the buyer's environment includes              . A.brand engagement and relationships

B.the 4 Ps and buying attitudes and preferences C.economic, technological, social, and cultural forces D.buyer's characteristics and buyer's decision processes

E.the 4 Ps, social factors, and purchase behavior

4. According to the model of buyer behavior, what are the two parts of a buyer's black box? A.The buyer's attitudes and preferences and the buyer's purchase behavior

2. The buyer's characteristics and the buyer's decision process
3. Cultural forces and marketing stimuli
4. The 4 Ps and social forces.
5. Purchase behavior and cultural forces.

5. Forces and events in the buyer's environment enter the buyer's black box, where they are turned into

a set of buyer responses. These buyer responses include                     .

1. 1. the buyer's attitudes and preferences, purchase behavior, and marketing stimuli
   2. the buyer's attitudes and preferences and the buyer's decision process and purchase behavior
   3. the buyer's characteristics and purchase behavior
   4. brand choice, purchase location and timing, and brand engagement and relationship behavior
   5. the buyer's decision process and the buyer's characteristics

6. Some of the cultural factors that influence buyer behavior include          .
   1. subculture and social class
   2. subculture and family
   3. subculture, small groups, and social networks D.social class and family

E.subculture, beliefs, and attitudes

7. Consumer motivation, perception, and learning are related to the                  factors influencing consumer behavior.
   1. personal B.psychological C.cultural D.social E.subcultural
8. The statements, "I only buy the best" and "The Japanese make the best cars in the world," represent

               .

1. 1. perceptions
   2. attitudes