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1) In the 1970's the following factor/s should be considered as part of the "Context" C in Coca-Cola Co

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1) In the 1970's the following factor/s should be considered as part of the "Context" C in Coca-Cola Co.'s business environment _______________.

 

A. Pepsi's Irksome and seemingly effective "challenge" campaign

B. The persistent complaints of bottlers as a consequences of inflationary pressures

C. Regulators crackling down the company due to alleged monopolistic practices

 

2. As analyzed in the MMB Co. discussion, cannibalization of the lager by the new light beer was _____________________.

 

A. Very likely to happen, and would sink the light beer project

B. Not a concern for the old guard of upper management

C. Manageable financially if low to moderate

 

3. Pepsi's reaction to the launching of the New Coke focused on the _________________ level of the marketing strategy process

 

A. Word-of-mouth

B. Pricing

C. Promotion

 

 

4. Coke's historic focus on being close to the most cherished traditions and decisive moments in American life illustrates the successful building of _______________.

 

A. Marketing mix

B. Brand equity

C. Corporate image

 

5. In the early 1980's the following factor/s could be considered as a/as weakness/es of Coca-Cola Co. _______________.

 

A. Lack of customer orientation

B. Secretive Handling of the syrup's formula

C. Having acquired the network of bottlers using LBOs (leveraged buy-outs)