Homework answers / question archive / Point Loma Nazarene University FCS 375 Quiz 7 1)Contrary to what you might imagine, the sign's optical center is not in the middle of the sign

Point Loma Nazarene University FCS 375 Quiz 7 1)Contrary to what you might imagine, the sign's optical center is not in the middle of the sign

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1.                                     Is (are) the signing element that communicate(s) the facts about the

product to the shopper.

2. Successful store signs have a (n)                                                 that is so clear, that even if they were taken out of the store environment, the                                                                      of the store would be

evident.

3. Signs that describe return policies, list store hours, and relate to the day-to-day

business of a store are called

4. Signs that picture apparel or home fashions in use are known as
5. The typeface (font), size, and copy style chosen for a sign can effectively

communicate                to shoppers.

6. The first guideline for effective signing presentation is
7. One of the risks of hand-lettered signing is the                       look that results when

employees do not spell correctly, punctuate properly or proofread accurately.

8. Select the most common fixture sign sizes from the following