University of Maryland, Baltimore County

AGNG 200

Quiz 15

Controversy 12. The New Aging Marketplace: Hope or Hype?

1)The 50+ segment of the U.S. population controls what proportion of the total net worth and financial assets of the country?

1. 1. 1. One third
      2. Half
      3. Three quarters
      4. Seven eighths

1. 2.                . "Silver industries" include which of the following?
      1. Travel
      2. Financial services
      3. Healthcare
      4. All of the above

1. 3.                . Market segmentation of older consumers involves dividing people up according to which of the following?
      1. Health status
      2. Transitions that commonly occur in later life
      3. Chronological age
      4. Psychological characteristics
      5. All of the above

1. 4.                . According to the text, what are some of the limitations of the marketplace model?
      1. Silver industries, such as anti-aging medicine, are thriving despite a lack of evidence regarding its effectiveness.
      2. Marketing to older adults often uses implicitly ageist messages.
      3. It emphasizes consumer choice.
      4. Both A and B
      5. Both B and C

1. 5.         . Consumers over age 45 are the new customer majority.
      1. True
      2. False

1. 6.         . Two thirds of all healthcare expenditures in the United States are spent by people 55 and older.
      1. True
      2. False

1. 7.                . The senior market is composed of distinct segments, whether based on age or other characteristics.
      1. True
      2. False

1. 8.                . Most older adults move out of their homes at the point of retirement.
      1. True
      2. False

1. 9.      . Evidence shows that older people can be motivated to buy and use new products or services if they see a clear benefit in what is offered.
      1. True
      2. False