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University of Oregon MKTG 311 Quiz 3 Q1) The buyer’s decision process consists of five stages

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1. need recognition
2. information search
3. variety-seeking buying behavior
4. purchase decision
5. postpurchase behavior

Q2) The buyers’ decision process starts with                             , in which the buyer recognizes a problem.

1. need recognition
2. information search
3. product awareness
4. product interest
5. alternative evaluation

Q3) Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favorite models. Blake's next step is most likely to be         .

1. postpurchase behavior
2. alternative evaluation
3. opinion leadership
4. cognitive dissonance
5. purchase decision

Q4) The relationship between the consumer's expectations and the product's                              determines whether the buyer is satisfied or dissatisfied with a purchase.

1. perceived performance
2. brand personality
3. recognition
4. consumer market
5. service quality

Q5) Lexus works to keep customers happy after each sale, aiming to delight the customer in order to gain a customer for life. In this pursuit, Lexus is focused on which step of the buyer decision process?

1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. postpurchase behavior