Illinois State University

MKT 230

CHAPTER 4 QUIZ

1)The management team of Bennys Ice-Cream was considering options for a suitable site to build a new manufacturing facility. The company was torn between building a new factory in its native Greenville, which would support struggling farmers in the region, and building a facility in an area in which the average pay for workers was much lower than in Greenville. The management team eventually decided on the Greenville site. This is an example of:

2. The term marketing citizenship refers to:

3. A                           orientation in marketing goes beyond customers, competitors, and regulators to include understanding and addressing the needs of all stakeholders, including communities and special-interest groups.

4. The term                         refers to the principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

5. Standways Bank announced a contribution of 2 percent of its income between January and December to OnTheSpot, an organization that raises funds for victims of natural disasters. This was taken as an initiative towards                                                                                                                                 on the part of the bank.

6. The practice of linking products to a particular social cause on an ongoing or short- term basis is known as:

7. The term 'strategic philanthropy' refers to:

8.                        refers to the potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies.

9. A company or industry aiming to achieve sustainability in its operations should:

10. A large group of consumers boycotted the purchase of products from a food company after rumors that the nutritional information on the products labels was incorrect. This is an example of:

11.                        is known as the movement seeking to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards.

12. Which of the following consumer rights compels marketers not to sell products that they know could harm consumers?

13. Food products made in the country of Galatia carry the GRT mark, which signifies that th product meets the country's quality and purity standards. Such marks are made available to ensure the consumer's right to              .

14. Consumers' right to                           means consumers should have access to and the opportunity to review all relevant product details before buying the product.