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Automated email sequences not only save time but are also an effective way to keep in touch with the company's audience and retarget potential customers

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Automated email sequences not only save time but are also an effective way to keep in touch with the company's audience and retarget potential customers.

1. Outline 3 email sequences you recommend our Riipen client should have and write the first email for one of them.
2. Explain your choice and the key elements of the sequences and your email. 
3. How will you measure the success of this activity? Recommend the top 3 key performance indicators (KPIs) and metrics.