Homework answers / question archive / Ohio University, Athens MKT 3020 Chapter 5 1)Jennifer wants to buy a crockery for her house from Crystals, a brand that positions itself as “the ultimate choice in dining with royalty

Ohio University, Athens MKT 3020 Chapter 5 1)Jennifer wants to buy a crockery for her house from Crystals, a brand that positions itself as “the ultimate choice in dining with royalty

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Ohio University, Athens

MKT 3020

Chapter 5

1)Jennifer wants to buy a crockery for her house from Crystals, a brand that positions itself as “the ultimate choice in dining with royalty.” In buying from Crystals, Jennifer is adopting a            focus.

A.            Accommodation

B.            Fixation

C.            Assimilation D. Promotion

E. Prevention

 

2.            Susan has an extensive collection of dolls from all over the world. She has had an interest in them for as long as she remembers. Susan finds it personally gratifying whenever she finds a new one for her collection. Which of the following types of involvement is exemplified with Susan’s involvement with dolls?

A.            Enduring Involvement

B.            Situational Involvement

C.            Momentary Involvement

D.            Monetary Involvement

E.            Contextual Involvement

 

3.            As consumers get older, the value they receive from certain consumption activities often changes. For ex, some older consumers do not have as much fun attending sporting events as they did when they were younger. In this case, consumers’ age is an example of a       variable.

A.            Consistent

B.            Dependent C. Moderating

D. Situational

E. Intervening

 

4.            Raj recently went to his favorite restaurant for dinner. However, he found the service slow and tedious as all the waiters in the restaurants were busy serving a celebrity customer. Raj was angry that the celebrity customer got preferential treatment at the expenses of other diners. This is an example of    appraisal.

A.            Outcome B. Equity

C.            Introspective

D.            Retrospective

E.            Anticipation 5.

Rachita is waiting for the results of a job interview she appeared for. She is anxious to know about the outcome and hopes that she will be selected for the job. This is an example of               appraisal.

 

A.            Anticipation

B.            Retrospective

C.            Equity

D.            Agency

E.            Situational

 

6.            Electronic products can be frustrating or satisfying for consumers. For example, a consumer may be highly satisfied with the applications available on his new smart phone, but becomes frustrated when he is unable to operate it with ease. If a consumer researcher wants to measure these positive and negative emotional reactions, then which of the following measures will be best suited for this purpose?

A.            Cross- Sectional Survey

B.            Bipolar Scale

C.            Longitudinal Survey D. PANAS

E. Likert Scale

 

8.            Kyra was so lost in her writing that she hardly realized it was way past her bedtime. Which of the following terms best describes Kyra’s involvement with her writing?

 

A.            Ennui

B.            Flow

C.            Contagion

D.            Trance

E.            Self-Concordance

 

9.            Florence often thinks of the past when her children were young. She remembers all the good times they had and how much they depended on her. She yearns for those times thinking that it was more pleasant than her life is now. Florence is experiencing .

A.            cognitive dissonance

B.            Emotional Flow

C.            Mood-appropriate affect D. Nostalgia

E. Mood- Congruent Recall

 

10.          A new western-themed family steakhouse requires its employees to dress like cowboys and cowgirls from head-to-toe with cowboy hats, red-and-white checkered shirts, blue jeans, and cowboy boots. The owners believe that this specific appearance is needed to generate the emotional reaction it seeks from its customers. This dressing requirement for employees is an example of    

A.            emotional labor

B.            aesthetic expression

c. emotional expressiveness d. aesthetic labor

e. emotional contagion