Homework answers / question archive / California State University, East Bay Quiz 4 of ITM 4278 Chapter 6 E-commerce Marketing and Advertising Concepts 1)Altering the content and design of a Web page to improve the ranking of the Web page in search engine results is called search engine competition

California State University, East Bay Quiz 4 of ITM 4278 Chapter 6 E-commerce Marketing and Advertising Concepts 1)Altering the content and design of a Web page to improve the ranking of the Web page in search engine results is called search engine competition

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California State University, East Bay

Quiz 4 of ITM 4278

Chapter 6 E-commerce Marketing and Advertising Concepts

1)Altering the content and design of a Web page to improve the ranking of the Web page in search engine results is called search engine competition.

2. Which of the following forms of online advertising is expected to grow the fastest between 2014 and 2018?

3. Which of the following statements about a free pricing strategy is false?

4. All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

5. Which of the following statements about the Internet's impact on marketing is not true?

6.  _______is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.