What is brand activation in marketing?

Marketing Dec 20, 2020

Expert Solution

Brand activation in marketing refers to the process of making the company's products and services known to the public. This is made through marketing efforts such as promotions and advertisements. Newly created brands or companies that switched brands must find a way for the public to be aware of the brand's existence. Brand activation can be made by making the consumers experience the brands themselves and is done by giving samples, among others.

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