Binghamton UniversityIS 4E

Package Title: Assessment Questions

Course Title: IS 4e

Chapter Number: 9

Question Type: True/False

1)Users of Web 1.0 sites passively receive information from those sites.

 

 

 

 

2. Web. 2.0 is a loose collection of information technologies and applications.

 

 

 

 

3. Web 2.0 sites are primarily online places to visit.

 

 

 

 

4. AJAX is a Web tool that reloads entire Web pages quickly.

 

 

 

 

5. A tag is the way a developer describes a piece of information.

 

 

 

 

6. RSS stands for Real Simple Subscription.

 

 

 

 

7. Geo-tagging refers to tagging information on tour sites.

 

 

 

 

8. A wiki is a collection of blogs.

 

 

 

 

9. The term “blog” is short for Weblog.

 

 

 

 

10. Blogs cannot contain links to Web sites.

 

 

 

 

11. Blogs are not used internally by organizations.

 

 

 

 

12. Companies monitor blogs for mention of their products.

 

 

 

 

13. One can trust the content of blogs.

 

 

 

 

 

14. Web 2.0 media sites allow people to share digital media.

 

 

 

 

 

 

15. One of the major categories of Web 2.0 sites is blogs.

 

 

 

 

16. You must be a Web site developer in order to create a mashup.

 

 

 

 

17. Which of the following statements concerning Web 2.0 sites is false?

 

1. They harness collective intelligence.
2. They deliver functionality as services.
3. They feature remixable applications and data.
4. They encourage user participation.
5. They cannot be used to start a business.

 

 

 

 

 

18. Which of the following statements concerning tagging is true?

 

1. Tag categories are created by software developers.
2. Tagging software has built-in rules.
3. Tagging can be performed only on Web pages.
4. Tags can be given only to text.
5. Folksonomies are a version of tagging.

 

 

 

 

 

19. Which of the following statements concerning tagging is false?

 

1. Tags fall into categories.
2. Users can pick their own tags.
3. Tags can be given to any piece of information or file.
4. Tags can be used to retrieve Web content.
5. Each user designs a personal set of tagging rules.

 

 

 

 

20. Which of the following statements concerning RSS is false?

 

1. Users can customize the information they want.
2. Users can specify how often they want the information.
3. Blogs cannot be part of an RSS feed.
4. A special reader is needed to display RSS content feeds.
5. Subscribers get notifications of changes in content.

 

 

 

 

 

21. Which of the following statements concerning RSS is true?

 

1. Blogs cannot be part of an RSS feed.
2. RSS feeds deliver information only from news sites.
3. RSS cannot be searched.
4. RSS feeds transmit a link to the full text of new content to subscribers.
5. A special reader is needed that must be purchased.

 

 

 

 

 

22. With Web 1.0 sites, users                                                  , whereas with Web 2.0 sites, users

                                             .

 

1. Use HTML, use CCS
2. Passively receive information, participate with the site.

3. Use wired connections, use wireless connections.
4. Have to know the address of the site, can use search engines to find a site
5. Did not have to login to find information, have to login in to find information.

 

 

 

 

 

23. Which of the following is an advantage of tagging?

 

1. Tagging rules are standard within a domain of knowledge.
2. Users have to choose from a set of tags so others can find the item.
3. Despite the variation in individual rules, the Web collection is rather organized.
4. Retrieval finds only the relevant tags to a user’s search.
5. Tags use AJAX to speed up searching.

 

 

 

 

 

24. You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

 

1. When you sign up, you will need to download print templates.
2. You won’t be able to search RSS content.
3. You will be able to choose only one topic area.
4. You will be notified of updates in the content areas you selected.
5. You will get content sent to you via e-mail.

 

 

 

 

 

25. Which of the following is not an example of Web 2.0 applications?

 

1. Blogs
2. Wikis
3. Netcasting
4. Crowdsourcing
5. AJAX

 

 

26. Many traditional media companies are using                             to provide a richer version of the stores they cover.

 

1. Blogs
2. Netcasts
3. RSS feeds
4. Tags
5. Wikis

 

 

27. Many companies are using                           to capture updated product features and specifications.

 

1. Blogs
2. Netcasts
3. RSS feeds
4. Tags
5. Wikis

 

 

 

28. Which of the following statements concerning blogging is false?

 

1. Anyone can blog.
2. A reader can believe the details in a blog.
3. A company can maintain an internal blog site.
4. Blogging can be used in marketing.
5. Tweets are replacing blogging.

 

 

 

 

 

29. You just started to work on a project with three other people. You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use?

 

1. Blogs
2. Netcasts
3. RSS feeds
4. Tags
5. Wikis

 

 

30. The comments of consumers in the blogosphere concerning a company’s products are called

                                                     .

 

1. Free advertising
2. Consumer-generated media.
3. Consumer-generated PR
4. Rumors
5. Reliable feedback

 

 

31. The reliability of the content in Wikipedia, the online encyclopedia, is questionable because

 

1. All of the administrators are volunteers.
2. No author has to identify himself or herself.
3. The content is updated all the time.
4. It is difficult to test the authenticity of the content due to the fact that anyone can contribute content.
5. All of these are reasons why the content is questionable.

 

 

 

 

32. Universities are using                           to provide students with access to lectures.

 

1. Blogs
2. Netcasts
3. RSS feeds
4. Tags
5. Wikis

 

 

33. Which of the following statements concerning printing-on-demand as a Web 2.0 application is false?

 

1. New small-book printing machines reduce printing costs.
2. Free software can be used to edit and typeset text.
3. Printing-on-demand companies also offer distribution.
4. Printing-on-demand companies market books for their authors.
5. Printing-on-demand is attractive to established authors.

 

 

 

 

 

 

34. Which of the following is not an example of crowdsourcing?

 

1. Posting a task that needs to be completed with a price for completion
2. Posting personal pictures that can be licensed by interested parties
3. Posting a call for new manuscripts
4. Asking for feedback on products and make it publically available
5. Asking for new product ideas and reward those used

 

 

 

35. Which of the following statements concerning social networking Web sites is false?

 

1. Any type of content can be loaded.
2. The goal is to help people collaborate.
3. Social networks can be a valuable business tool.
4. Users find the social network feeds distracting.

5. Social network software provides tools for finding other people online.

 

 

 

 

 

36. Which of the following is not a social networking site?

 

1. Facebook
2. YouTube
3. Flickr
4. Wikipedia
5. LinkedIn

 

 

37. Which of the following statements is false?

 

1. Social networks can be used to achieve strategic objectives.
2. The only downside of social networks is the required bandwidth.
3. Social networks can be implemented on a secure platform.
4. Social networks take the place of traditional employee directories.
5. Social networks can offer personal pages as well as business pages.

 

 

 

 

 

38. LinkedIn is a                                                                   social networking site that makes money from

advertising and services.

 

1. Training
2. College
3. Business-oriented
4. Video-upload
5. Blogging

 

 

39. Building relationships, anticipating needs, and providing special deals for the community’s members is a function of which category of Web 2.0 applications?

 

1. Social networking
2. Aggregators
3. Blogs
4. Crowdsourcing
5. Social commerce

 

 

40. Which of the following is an advantage of social commerce over traditional e-commerce?

 

1. Loyalty
2. The ability to predict buying habits based on real-time data
3. Processing speed
4. Crowdsourcing
5. Reduced expenses

 

 

41. A Web site that combines content from other Web sites to form new content is called a(n)

                .

 

1. Social network
2. Aggregator
3. Blog
4. E-commerce site
5. Mashup

 

 

42. Gerry has a dog-walking business, and he wants to help his walkers plan their route. Which of the following should he use?

 

1. Social networking
2. Aggregators
3. Blogs
4. Crowdsourcing
5. Mashup

 

 

43. Refer to Opening Case – From Social Networks to Social Commerce: Which of the following statements about Groupon is false?

 

1. Groupon controls when deals are offered.

2. Discounts depend on convincing enough people to buy the deal.
3. Groupon uses social network sites to promote offers.
4. Groupon can promote based on where a member lives.
5. Groupon now helps eliminate perishable inventory.

 

 

 

 

 

44. Refer to IT’s About Business 9.1 – Making Money with YouTube Videos: Which of the following statements about YouTube Partners is true?

 

1. YouTube accepts all video creators as partners.
2. Partners receive a percentage of advertising sales.
3. All of the partners make substantial income by being a partner.
4. Partners receive a payment every time one of their videos is viewed.
5. All videos belong to YouTube.

 

 

 

 

 

45. Refer to IT’s About Business 9.2 – The Blog del Narco: The Blog del Narco provides news that isn’t reported in the Mexican news media. Yet, the Blog’s content is considered reliable. Why?

 

1. It is reported by a college student.
2. The content in the blog is from reliable sources.
3. It has proved reliable over time.
4. The blogger uses his own laptop.
5. All these are reasons why the content is considered reliable.

 

 

 

 

 

46. Refer to IT’s About Business 9.3 – Share Your Life in Pictures: Which of the following statements concerning Web-based photo sharing is false?

 

1. Early photo-sharing sites were popular because they facilitated printing.
2. Newer sites are focusing on pictures from smartphones.
3. Some photo-sharing sites are focusing on serious photographers.
4. It’s easy to protect a photo once it’s posted to a sharing site or social network.
5. All these statements are true.

 

 

 

 

 

47. Refer to IT’s About Business 9.4 – Online Games Are Big Business: Which of the following statements concerning the online games played on social network sites is false?

 

1. The social network site receives payments from the game company.
2. All users of the social network site are fine with having games available and part of feeds.
3. Playing the games is free.
4. Game companies use social network sites to advertise.
5. Facebook created its own currency.

 

 

 

 

 

48. Refer to IT’s About Business 9.5 – Location, Location, Location: Which of the following statements concerning Foursquare is false?

 

1. Foursquare is based on GPS-enabled mobile technology.
2. A “mayor” icon is given to the person who checks into a location the most often in the last 60 days.
3. Foursquare is used by merchants to attract customers with promotions.

4. Other social network sites are adding location-based tools.
5. Foursquare has no competition.

 

 

 

 

 

49. Refer to Closing Case – Marketing with Facebook: Which of the following statements about advertising with Facebook is false?

 

1. Targeting marketing is based on information in the member’s profile.
2. Advertising can take the form of either text or video.
3. Facebook has a high click-through rate.
4. Companies set up their own Facebook pages for fans to “like.”
5. Facebook promises brand awareness to advertisers.

 

 

 

 

 

 

 

50. Carter is a member of a team of five students working on a research project that comprises 25% of his overall grade. The team is trying to decide how they can most effectively work together to complete the final paper. Which of the following would work the best for this team?

 

1. A blog
2. A discussion board
3. A private social networking site
4. A Skype video chat
5. A wiki

 

 

51. Sean is organizing a 5K race to support the local food bank. The event takes place in three months. Which of the following would be the best strategy?

 

1. Set up a Twitter account, and tweet some details about the event every couple of hours.
2. Start blogging about all the organizing that is going on.
3. Start a business page in Facebook, and let his friends know about it.
4. Start putting pictures of the food bank on photo sharing sites and tag with “5K”
5. Build a Web page with all of the details.

 

 

 

 

 

52. Sean ran a very successful 5K race to support the local food bank. They had 210 runners and raised over $5,000. He wants to continue to do more for the local food bank. Which of the following would be the best use of his time?

 

1. Set up a Twitter account and tweet a story about the food bank every day.
2. Start blogging about how the food bank helps people living in the community.
3. Use the business page in Facebook that he built for the race and allow people to donate from that page.
4. Start putting pictures of the food bank on photo sharing sites and tag with “Food bank”
5. Build a Web page with all of the details of the food bank.

 

 

 

 

 

53. Greg still follows his high school’s lacrosse team. He set up a meeting with the coach to ask how he could help with recruiting. Which of the following Section reference 1s would make the most sense from the coach’s point of view?

 

1. Build a wiki with other alums of their seasons.
2. Build a fan page in Facebook to alert alums to upcoming games.
3. Go to games and tweet about the action.
4. Blog about the games and include his own insights about his experience.
5. Post photos of this year’s games on a photo sharing site and tag them with the name of the high school.