Homework answers / question archive / 1)Mission Statements tell the employees and consumers How you are different Why you are ethical How you make a profit Why you exist   Graphene would be considered which kind of technological? Applied Not a new technology Experimental Basic     The Sony Playstation ad, Digorno Pizza tweet and Cadillac ELR ad were failures mostly due to Wrong celebrity Spokesperson Wrong media choice Too small of a marketing budget Offending the customer   What are the three sources of funding that nonprofit organizations rely on? Federal funds, state funds, and individual donations Grants, federal funds and individual donations Grants, special events, and individual donations Special events, corporate sponsorships, and individual donations Grants, advertising revenue, and individual donations   Which marketing mix element involves decisions regarding logistics and managing the supply chain? Perception Price Place Promotion Product   Which marketing mix element describes what a buyer exchanges with a seller? Product Price Place Promotion Perception   A concise affirmation of a firms long-term purpose is known as its? Executive Summary Mission Statement Organizational directive Long-range plan

1)Mission Statements tell the employees and consumers How you are different Why you are ethical How you make a profit Why you exist   Graphene would be considered which kind of technological? Applied Not a new technology Experimental Basic     The Sony Playstation ad, Digorno Pizza tweet and Cadillac ELR ad were failures mostly due to Wrong celebrity Spokesperson Wrong media choice Too small of a marketing budget Offending the customer   What are the three sources of funding that nonprofit organizations rely on? Federal funds, state funds, and individual donations Grants, federal funds and individual donations Grants, special events, and individual donations Special events, corporate sponsorships, and individual donations Grants, advertising revenue, and individual donations   Which marketing mix element involves decisions regarding logistics and managing the supply chain? Perception Price Place Promotion Product   Which marketing mix element describes what a buyer exchanges with a seller? Product Price Place Promotion Perception   A concise affirmation of a firms long-term purpose is known as its? Executive Summary Mission Statement Organizational directive Long-range plan

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1)Mission Statements tell the employees and consumers

1. 1. How you are different
   2. Why you are ethical
   3. How you make a profit
   4. Why you exist

 

2. Graphene would be considered which kind of technological?
   1. Applied
   2. Not a new technology
   3. Experimental
   4. Basic

 

 

3. The Sony Playstation ad, Digorno Pizza tweet and Cadillac ELR ad were failures mostly due to
   1. Wrong celebrity Spokesperson
   2. Wrong media choice
   3. Too small of a marketing budget
   4. Offending the customer

 

4. What are the three sources of funding that nonprofit organizations rely on?
   1. Federal funds, state funds, and individual donations
   2. Grants, federal funds and individual donations
   3. Grants, special events, and individual donations
   4. Special events, corporate sponsorships, and individual donations
   5. Grants, advertising revenue, and individual donations

 

5. Which marketing mix element involves decisions regarding logistics and managing the supply chain?
   1. Perception
   2. Price
   3. Place
   4. Promotion
   5. Product

 

6. Which marketing mix element describes what a buyer exchanges with a seller?
   1. Product
   2. Price
   3. Place
   4. Promotion
   5. Perception

 

7. A concise affirmation of a firms long-term purpose is known as its?
   1. Executive Summary
   2. Mission Statement
   3. Organizational directive
   4. Long-range plan.

 

8. Because most nonprofits work on a very tight marketing budget, they should pay especially close attention to what sections of the marketing plan?
   1. Satiation analysis and implementation
   2. Implementation and accountability
   3. Executive summary and financials
   4. Situation analysis and marketing strategy
   5. Controls and financials

 

9. According to your text, what is the most basic concept in marketing?
   1. Determining the difference between consumer needs and wants
   2. Determining the best advertising outlet for a product
   3. Streamlining production cost to generate maximum profits
   4. Satisfying the needs of stakeholders
   5. Getting all members of an organization to agree on a marketing plan.

 

10. When it comes to income distribution, what class are marketing professionals particularly attracted to?
    1. Middle-income households
    2. Upper-income households
    3. The top wage earners
    4. Lower-income households
    5. Those below the poverty line
11. The Fantastically Fit health club has just opened a new location in your neighborhood. The club has mailed a flyer to all households in the area that contains information about the club and a coupon for a one-month free membership. In doing so, Frantastically Fit is MOST LIKELY attempting to
    1. Explain value
    2. Communicate value
    3. Deliver value
    4. Forecast value
    5. Market value

 

12. Which of the following accurately depicts the stages in the evolution of marketing?
    1. Sales orientation, production orientation, marketing concept, relationship marketing
    2. Production orientation, making concept, relationship marketing, sales orientation
    3. Production orientation, sales orientation, marketing concept, relationship marketing
    4. Marketing concept, production orientation, sales orientation, relationship marketing
    5. Sales orientation, relationship marketing, marketing concept