Question1) What is affective choice and when is it most likely to occur?               Question 2 What is the disjunctive decision rule? Question 3 What methods are available for measuring consumers’ judgments of brand performance on specific attributes? Question 4 What is meant by bounded rationality? Question 5 How can you determine which evaluative criteria consumers use? Question 6 What are three common metagoals for consumer decisions? Question 7 How can the importance assigned to evaluative criteria be assessed? Question 8 What are surrogate indicators? How are they used in the consumer evaluation process? Question 9 How can knowledge of the decision rules consumers might use in a certain purchase assist a firm in developing marketing strategy?   Question 10 What is the elimination-by-aspects decision rule? Question 11 What is the lexicographic decision rule? Question 12 What is a meta-goal? Question 13 What is the compensatory decision rule? Question 14 How can knowledge of consumers’ evaluative criteria and criteria importance be used in developing marketing strategy? Question 15 What is rational choice theory? Question 16 What are evaluative criteria and on what characteristics can they vary? Question 17 What is the difference between consummatory motives and instrumental motives? Question 18 What is the conjunctive decision rule? Question 19 What is sensory discrimination, and what role does it play in the evaluation of products? What is meant by a just noticeable difference? Question 20 How does attribute-based choice differ from attitude-based choice? When is each most likely? Question 21 What factors influence the importance of evaluative criteria?