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Describe what types of media categories you choose (print, broadcast etc

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Describe what types of media categories you choose (print, broadcast etc.) as well as identify the specific media vehicles i.e. print media, Hello Canada and your justification for this. Include comments such as reach, tie to message, objective(s) and target audience. This is where understanding strengths of each media category and vehicle will prove beneficial. It is an expectation that you research specifics about each media, i.e. likely readers of Hello Canada and link this to your target audience.