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1)_is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process

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1)_is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

 

2. A completely nominal decision does not even include consideration of _____.

3. A consumer's desired state can be influenced by previous decisions.

4. A firm that introduces a new line of non-fat snack food due to increasing consumer concern with health is _____.

5. A food manufacturer asked a group of working mothers to think about the problem of serving nutritious meals to their families given their time constraints and to indicate what activities, products, or brands are associated with, or perhaps could eliminate, those problems. This manufacturer is using which approach to problem recognition?

6. A latent problem is one of which the consumer is not aware.

7. A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using?

8. A(n) _____ is the way an individual perceives his or her feelings and situation to be at the present time.

9. A(n) _____ is the way an individual wants to feel or be at the present time.

10. All EXCEPT which of the following non-marketing factors affect a consumer's actual state?

11. All EXCEPT which of the following non-marketing factors affect consumers' desired state?

12. An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?

13. Approaches to discovering consumer problems include activity analysis, product analysis, problem analysis, human factors research, and emotion research.

14. Attempts to influence generic problem recognition are appropriate for brands that have a high market share.

15. Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her ____.

16. Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____.

17. Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?

18. Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

19. Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her _____.

20. Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____.

21. Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____.

22. Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by_

23. Firms attempt to cause selective problem recognition to gain or maintain market share.

24. If purchase involvement is high, then enduring product involvement will also be high.

25. James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?

26. Kim was participating in a group discussion centered on the participants' problems encountered while taking care of their hair. Which approach to problem identification is this?

27. level of one's desire to resolve a particular problem depends on two factors: the actual state and the desired state.

28. Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this?

29. Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this?

30. Nominal decision making is sometimes referred to as _____.

31 Nominal decision making is sometimes referred to as habitual decision making.

32 Nominal decisions can be broken into which two distinct categories?

33 One difficulty with using intuition alone to identify consumer problems is that it is a complex research technique that requires extensive training.

34 One retailer asked a group of consumers the types of emotions they experience in both positive and negative retail situations. The purpose of this research was to uncover consumer reactions to various situations so that clerks could be trained to respond appropriately. Which approach to problem recognition is this?

35 Problem recognition is the first stage of the consumer decision process.

36 Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

37 Radian6 is a leader in the field of ______.

38 Relative importance of a problem is determined by which of the following?

39 Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this?

40 Rudy is a product category manager for a major consumer packaged goods manufacturer. Part of his job requires that he analyze a given product category and logically determine where improvements could be made. Rudy has determined several consumer problems this way. Which of the following best describes how Rudy uncovers consumer problems?

41 Some companies attempt to initiate problem recognition through ______.

42 Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

43 The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____

44 The level of one's desire to resolve a particular problem depends on which factors?

45 The manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the tellers' performance. He examined factors such as the lighting, temperature, and the volume of the music playing in the bank. Which approach to problem recognition is this manager using?

46 The Martins' home has potentially unsafe levels of radon, but they have no idea because it is odorless and they have not been feeling any ill effects from it. In fact, several homes have this problem and the owners are not aware of it, and they may never become aware of it unless testing is done. What type of consumer problem is this?

47 The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and scored a 34 on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent?

48 The three types of decision making are rebuy, limited, and extended.

49 Two basic approaches to causing problem recognition are _____.

50 Two distinct categories of nominal decision making are brand loyal decisions and repeat purchase decisions.

51 Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce.

52 Variety-seeking behavior is a challenge to marketers because it means the consumers switch brands for reasons beyond a company's control.

53 Very high levels of purchase involvement tend to produce _____.

54 What are the types of consumer problems?

55 What has research revealed regarding consumers' variety-seeking behavior?

56 What is the first stage of the consumer decision process?

57 What is the most common approach to discovering consumer problems?

58 When a consumer's actual state is perceived as being greater than the desired state, recognition of a problem does not occur.

59 Which approach to problem identification focuses on a particular activity such as lawn maintenance?

60 Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound?

61 Which approach to problem recognition examines emotions associated with certain problems?

62 Which approach to problem recognition examines the purchase or use of a particular product or brand?

63 Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?

64 Which condition is appropriate to attempt to influence generic problem recognition?

65 Which non-marketing factor affects a consumer's desired state?

66 Which of the following drives problem recognition?

67 Which of the following is a concern marketing managers have related to problem recognition?

68 Which of the following is a non-marketing factor affecting consumers' actual state?

69 Which of the following is a non-marketing factor affecting problem recognition?

70 Which of the following is an approach to problem identification?

71 Which of the following is NOT a type of consumer decision making discussed in your text?

72 Which of the following is NOT an appropriate condition to attempt to influence generic problem recognition?

73 Which of the following is(are) a type of consumer decision making discussed in your text?

74 Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

75 Which of the following statements is FALSE regarding problem recognition?

76 Which of the following statements is TRUE regarding active and inactive consumer problems?

77 Which online environment option is a growing source of potential consumer feedback and input?

78 Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?

79 Which problem recognition involves a discrepancy that only one brand can solve?

80 Which type of consumer decision making does NOT include alternative evaluation?

81 Which type of consumer decision making includes only a limited internal information search and no external search for information?

82 Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?

83 Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

84 Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited post-purchase behavior?

85 Which type of consumer problem is one of which the consumer is not aware?

86 Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?

87 Which type of decision making covers the middle ground between nominal and extended decision making?

88 Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant post-purchase evaluation?

89 Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little post-purchase evaluation?

90 Which type of decision making involves recognizing a problem for which there are several possible solutions?

91 Which type of decision making process in effect involves no decision per se?

92 Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase?

93 Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?