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Marketing Final   The process of endowing resources with a new capacity to create value Ignoring decisions made by subsidiary or affiliate managers and abandoning any effort to leverage product-communication policies outside the home-country market

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Marketing Final
 

1. The process of endowing resources with a new capacity to create value
2. Ignoring decisions made by subsidiary or affiliate managers and abandoning any effort to leverage product-communication policies outside the home-country market.
3. a new product that upon its success creates new markets and new consumption patterns.
4. a familiar product with additional features and benefits that require or permit consumers to alter some aspect of their behavior
5. a minor alteration in an existing product, such as a new style or model, that can be easily adopted without significant changes in consumer behavior
6. occur when a company extends existing brand names to new forms, colors, sizes, ingredients, or flavors of an existing product category
7. Core product design element or component that can be cheaply adapted to various country markets
8. all customers in the market get the best product for the best price
9. setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales
10. calls for setting price levels that are low enough to quickly build market share.