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Homework answers / question archive / Part I: Multiple Choice 1)Which of the following represents a major shift in current marketing practice? from mass marketing to individualized marketing from high fixed costs to low fixed costs from focusing on a small base of customers to focusing on acquiring many new ones all of the above Using _________ firms can develop customized web pages based on visitor behavior
Part I: Multiple Choice
1)Which of the following represents a major shift in current marketing practice?