California State University, East Bay

Homework of ITM 4278

Chapter 10 Online Content and Media

1)The average American adult spends more time watching television than using the Internet.

 

2. Online television and movies is the largest and fastest growing form of online entertainment.

 

3. Cannibalization is a major challenge facing book publishers.  

4. In the wholesale model of e-book distribution, pricing power is with the retailer.

 

5. Which of the following newspaper audience platforms has the higher percentage of readers?

 

6. Which of the following three forms of media account for over 95% of the hours spent consuming media?

 

7. Which of the following is the fastest growing segment of media revenues?

 

8. Which of the following occurs first in the process of content convergence?

 

9. Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2014?

 

10. Which of the following statements about the newspaper industry is not true?

 

11. Which of the following statements about YouTube is not true?

 

12. Digital magazine ad revenues were expected to__________in 2014.

 

13. All of the following typically favor the elimination of DRM except:

 

 

14. Which of the following is not a major contributing factor to net value?

 

15. Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

 

16. Which of the following statements about the online newspaper audience is not true?

 

17. Which of the following is true about book publishing revenues over the past five years?

 

18. Which of the following statements about the wholesale and agency models for selling books is not true?

 

19. Which of the following statements about the movie industry is not true?