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Homework answers / question archive / 1)What were the possible risks of Louis Vuittons first ever television advertising campaign? 2

1)What were the possible risks of Louis Vuittons first ever television advertising campaign? 2

Marketing

1)What were the possible risks of Louis Vuittons first ever television advertising campaign?

2. In March 2008, the euro/dollar exchange was 1 euro = $1.50. By November, the dollar had strengthened to 1 euro = $1.25. Assume that a European luxury goods marketer cut the price of an $8,000 tweed suit by 10 percent to maintain holiday sales in December. How would revenues have been affected when the dollar prices were converted to euros?

3. Louis Vuitton executives raised prices in 2008 and sales continued to increase. What does this say about the demand curve of the typical Louis Vuitton customer?

4. Compare and contrast LVMH pricing strategy with that of Coach.

 

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