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Homework answers / question archive / Fournotts Corp
Fournotts Corp., an electronic equipment manufacturer, collects data about its customers through customer interactions. On the basis of the data, the firm customizes its products and servicesaccording to the needs of the appropriate customer segments. This is an example of effective ............?
This is an example of effective campaign management.
Explanation:
Campaign management refers to the management system, which helps a firm to make its decisions according to the survey or the data collected through customer interaction. This helps a firm to make goods and services according to the needs of the customer segment.
