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Some companies have been accused of taking advantage of the current trend in green marketing, positioning their products as environmentally friendly when this may not actually be the case

Sociology

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Some companies have been accused of taking advantage of the current trend in green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called

a. red marketing.

b. greenwashing.

c. greenbaiting.

d. fake greening.

e. green puffery.