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Explain why the profit maximizing price and quantity for a price-setting firm (in a market where it can only set one price) will result in an outcome that can be considered Pareto inefficient

Marketing Jan 12, 2021

Explain why the profit maximizing price and quantity for a price-setting firm (in a market where it can only set one price) will result in an outcome that can be considered Pareto inefficient.

Expert Solution

Consider an inverse demand function given by: P = A - Q

Monopoly:

P = A -Q

TR = (A-Q)*Q

TR'(Q) = MR = A - 2Q

MC = c

Equating MR to MC, we get:

A - 2Q = c, or

Qm = (A-c)/2

Pm = (A+c)/2

Perfect Competition:

Equilibrium requires equating price to marginal cost, i.e.

A - Q = c, or

Qc = A- c

Hence, we can see that under monopoly the price charged is higher while quantity produced is lower than under perfect competition. Hence, price and quantity for a price-setting firm will result in an outcome that can be considered Pareto inefficient.

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