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Consider Hofstede's four dimensions of cultural value (Table2

Marketing Sep 14, 2020

Consider Hofstede's four dimensions of cultural value (Table2.1). How would this concept apply to your chosen target market? For example, if you chose New South Wales as your domestic market and chose to focus on the "Interstate HVT 50+ travelling without children" segment as your specific target market; how would each of the four cultural dimensions influence your development of a marketing campaign for that segment profile? You can reasonably assume that each of these core cultural values describe the ways in which tourism industry providers need to develop their service to be able to best deliver good relational exchanges. So, for providers who would be targeting your chosen market, what would be their key considerations based on this theory?

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