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company who is or was a monopoly

Marketing Jan 11, 2021

company who is or was a monopoly. State any inefficiencies that the company suffers due to being a monopoly. Who sets the price in this case? In perfect competition, the market decides the price (in other words, the buyers), not the sellers. But in the case of monopolies, who decides the market price of the products?

Expert Solution

An example of a monopoly is a manufacturer of a patented pharmaceutical. Because of the patent, no other firm can enter the market and compete with the existing firm. When firms have monopoly power, they set their own prices and will do so at profit-maximizing levels. The result is higher prices and lower quantities sold in the market, which causes market failure (a decrease in social welfare that would have otherwise been captured in the market).

This is in contrast to perfect competition, where the price of the product is set by the interaction of the buyers and sellers in the market and each firm sells all of their output at this market price.

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