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Briefly discuss any two differences in the market structure that Coles (an Australian supermarket chain) belongs to with the market structure of monopolistic competition

Marketing Jan 09, 2021

Briefly discuss any two differences in the market structure that Coles (an Australian supermarket chain) belongs to with the market structure of monopolistic competition.

Expert Solution

Coles an Australian supermarket chain belongs to the oligopoly market structure.

The differences between oligopoly and monopolistic competition is as follows-

  • The market structure where Coles belong there a few number of large firms, while in monopolistic competition there are many small firms in the economy.
  • In Coles market structure there is a limitation of entering into market by other firm, no other superstore firms can easily enter but in monopolistic competition there is flexibility of entrance and exit for other firms in the market.
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