Answer:

The major trends currently characterizing healthcare are;

•  The Rise of Precision and Preventative Medicine- In the healthcare sector, we are seeing a general change from a predominantly Western, treatment-based approach to medicine towards a more prescriptive and preventive one. A greater emphasis on human genetic makeup, well-being, early diagnosis, screening, vaccines, diet and exercise, and even understanding and treatment of mental wellbeing are all representative of an increasingly holistic healthcare strategy. West treatment based approach is more efficient hence it increases client satisfaction.
• Shifting Business Models- Clearly, all these factors lead to changing market models and to navigating new industry challenges. As well as ongoing legislative constraints and reimbursement cuts, outcome-based, patient-centric policy changes have also resulted in the need for hospitals and large laboratories to follow a more structured, flexible approach to their workflow. This patient centric brings about more positive outcomes such as greater satisfaction with care.
• Policy Changes: Outcome-Based Healthcare- 2016 has been called the "Year of the Patient" by those within the industry. A more patient-centered approach to healthcare has been emphasized by legislative reforms, and the focus of the industry is changing from illness and symptom management to overall health management. This increases the quality and safety of care ensuring that the patient leaves the hospital satisfied and feeling better.
•  The Evolution of Healthcare Marketing- For others, one thing is that advertisers are now more responsible than ever for sales, and the ability to drive interaction is important. Like many of our clients, we are seeing this through sectors, and healthcare is no different. Changing market models, policy shifts and technological advancement are all affecting a dynamic shift in the way brands need to approach their customers, supported by a surge of coming-of - age millennials taking a self-actualized approach to healthcare. It is no longer simply directing a customer through the sales funnel and handling the relationship appropriately on an irregular basis.
• The Influence of Tech on Patients and Doctors- The influence of the technology-driven, big data, uber-information age in which we now live is definitely not special to healthcare, but it has an outstanding effect on the industry's treatment, operations and patient-doctor interaction. The impacts are particularly transformative on how a patient views their health and treatment services. We have reached an era in which patients have self-empowerment, self-efficacy , and self-advocacy. In a doctor's office or hospital, and with medication or consumer goods, the perceptions of patients may be highly powerful. Just as outlets such as Yelp will encourage customers to make the right decision, in healthcare, the same can now be said.

References;

Radcliffe, A. (2019). Five Trends in Clinical Trials We'll See in 2019. Applied Clinical Trials, 28(1/2), 21-21.

Sax, L. J. (1997). Health trends among college freshmen.