There are various general forces in the societal environment. For instance, forces resulting from political environment give power and offer to oblige and protect rules and laws to the society. Secondly, is forces resulting from the socio-cultural environment that control the customs and values of the society. Thirdly is Forces resulting from the economic environment that influence the exchange of finance, materials, energy and information among people in a given society. Lastly, forces resulting from technological environment provide problem-solving discoveries to the society.