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Why would a company such as CUTCO Cutlery opt for the direct channel instead of the retailer channel for its consumer products? What other companies are similar to CUTCO Cutlery in its approach to direct retailing?

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Why would a company such as CUTCO Cutlery opt for the direct channel instead of the retailer channel for its consumer products?

What other companies are similar to CUTCO Cutlery in its approach to direct retailing?